Online Marketing News Blog

January 13, 2016

What is Mobile Marketing and how does it Work?

Today, mobile marketing should no longer just be an afterthought. In fact, 80 percent of Internet users use smartphones to search the web. If you haven’t integrated mobile into your overall marketing strategy yet, then you are…

January 11, 2016

Branding, Rebranding

A Step-by-Step Guide to Improving Your Brand Strategy

Business owners, who devote hour after hour to perfecting every detail of their company’s products or services, sometimes shortchange an increasingly important element of success: brand strategy. If your business’ performance has been stagnant, branding might be…

January 8, 2016

Digital Marketing, Industry

Tips and Tricks on How to Market a New Business

Learning how to market a new business and setting it up for success can be quite challenging. In order to grow any type of business, prospects need to be frequently exposed to your brand. Before you begin…

January 6, 2016

Blogging, Content Marketing, Responsive Web Design, , Video Marketing

2016 Marketing Trends: What to Expect in the New Year

As we begin the year anew, we’d like to take a fresh look at emerging marketing trends for 2016. With more Americans flocking online every day, digital marketing is now a go-to business resource of the future.…

January 4, 2016

Industry, ,

What You Need to Know When Using Social Media for Business

Social media for business and social media for personal use are two very different animals. On your own personal social media accounts, there’s no shame in being a bit vain and showcasing your life. However, when using…

January 1, 2016

Industry,

7 Quick Tips for Handling a Negative Online Business Review

Unlike word-of-mouth reviews of the past, an online business review is visible to anyone with an Internet connection. Today, 90 percent of consumers read online reviews before visiting a business, according to a recent study. Since negative…

December 30, 2015

Facebook, LinkedIn, , , Twitter

Social Media Mistakes Your Business Can Avoid

Social media is a tough marketing tool to master. You can do a million things right, but one mistake can sadly tarnish the shining reputation you’ve built for your brand. Okay, maybe not every little blunder will…

December 28, 2015

Inbound Marketing, Industry,

How to Manage Web Traffic after the Holidays

Just because the holidays are over, doesn’t mean that online shopping has come to a halt. In fact, many companies will see a boost in web traffic because consumers are on the hunt for after-holiday deals and…

December 25, 2015

Digital Marketing, Instagram, Snapchat,

What’s the Deal With Third Party Apps?

Digital marketers know that spending countless hours online each week is no easy task. Between social media and email marketing, it’s easy to get burnt out. Luckily, there are plenty of third party apps out there that…

December 23, 2015

Content Marketing, Digital Marketing

Marketing Campaign Ideas That Will Never Go Out of Fashion

The more things change, the more they stay the same. With new apps like Snapchat and Periscope, creative marketing options continue to flourish. However, old-school marketing campaign ideas, such as blogs and email marketing, remain the backbone…

What is Mobile Marketing and how does it Work?

A Step-by-Step Guide to Improving Your Brand Strategy

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