We all know that in today’s world it is crucial to have a website in order for your business to grow. Even if you already have a website, would you say that it provides a good user…
Relying on strategies of attraction rather than promotion, inbound marketing is proven to increase visitors, leads and customers. This method, which works across all types of industries, is particularly effective for technology marketing. (more…)
In just a few days, the Carolina Panthers will be taking on the Denver Broncos in one of the world’s biggest sports games: the Super Bowl. Are the Panthers, led by the young, energetic Cam Newton ready…
Has your company lost sight of who it is, and where it is going? Could it be experiencing a brand identity crisis? If this is the case, a brand development plan could be just what the doctor…
If you’re not already familiar with the reasons for why you need a website, we’ll tell you the most important one: responsive design. A website provides your company with an online identity during an age in which…
The Peach App is a new social media messaging app that was launched last week by the co-creator of Vine, Dom Hoffman. It is simply described as “a space for friends,” but it is currently only available…
Before you go ahead and purchase a product or service, you likely do a bit of research first. You don’t want to eat at a restaurant that has one star on Yelp or buy a sweater that…
Today, mobile marketing should no longer just be an afterthought. In fact, 80 percent of Internet users use smartphones to search the web. If you haven’t integrated mobile into your overall marketing strategy yet, then you are…
Business owners, who devote hour after hour to perfecting every detail of their company’s products or services, sometimes shortchange an increasingly important element of success: brand strategy. If your business’ performance has been stagnant, branding might be…
Learning how to market a new business and setting it up for success can be quite challenging. In order to grow any type of business, prospects need to be frequently exposed to your brand. Before you begin…