Blogging is one of the primary cornerstones of digital marketing, so it’s no surprise that businesses are taking notice. However, when first starting out, many people often make the same old mistakes and errors. Therefore, as experts in the field (if we do say so ourselves), we decided to list out some common blunders, and how to fix them. So, without further ado, welcome to Blogging for Beginners 101.
Blogging for Beginners, and How to Fix the Usual Errors
An Unrealistic Publishing Schedule
When first starting out, many people and businesses make the mistake of setting an unrealistic publishing schedule. We’ve seen it all too often. You’re full of new, fresh ideas, so you post like crazy and get it all out. But then what?
As for blogging for beginners, posting daily, or close to daily, blogs is simply an idealistic standard in this business. You should always first try to conduct plenty of research, test different topics and space things out.
Jumping head first into a frequent blogging schedule will just put you on an impractical path. After all, a publishing schedule doesn’t need to be created overnight, so take time and figure out what works.
The Absence of Images
You know what they say, a picture is worth a thousand words. So, when it comes to blogging for beginners, the very same thing is true. In fact, images have been known to boost and enhance the subject matter of even the dullest blog content.
That’s why bright-eyed new bloggers should never take images for granted. Even if someone comes across your blog but doesn’t read the entire thing, images should give enough context for them to get the gist. Besides, images are one of the best ways to break up and segment content.
Not Adding Social Sharing Buttons
When blogging for beginners, a primary goal is for that content to come across as many eyes as possible. However, we’ve noticed that many blog writers are not taking the necessary actions to make that possible. We’re talking about the absence of social sharing buttons.
Social sharing buttons allow readers to easily share or send content that resonates with them. By adding these buttons, you are actively ensuring that your content can reach the widest, most relevant demographic possible.
Blogging for beginners isn’t necessarily easy. However, practice makes perfect and, sooner or later, you may even have it down to a science.