It’s no secret that great content writing is an essential function of all companies using an inbound marketing strategy. However, it isn’t always the easiest task to find content opportunities for non-creative industries like insurance or accounting, especially when it comes to writing. Luckily, we know all of the tricks to finding great content for your business, no matter what industry you may be in.
Using Content Writing to Enhance your Marketing Strategy
The Bare Minimum
Even if your industry is stark and dull, you have to at least be marketing some sort of content, whether it’s on your website or a social media platform. The truth is, if you’re struggling to find effective content for your business, chances are that other companies in your field are having the same issue.
Therefore, to get an upper hand on your industry competitors, make sure that you are producing and publishing content routinely. It doesn’t matter if it’s just a few sentences about your business practices or new products, just make sure that the content is always relevant to your field.
Becoming an Industry Authority
If you’re looking to do a bit more than the bare minimum, there are several other content strategies that your company can use to stand out from the pack of similar businesses. First of all, one strategy is to use your platform to become an industry authority for your target audience.
Generally, consumers tend to gravitate towards outlets that provide them with useful information that’s going to solve their problems or answer their questions. With this approach, it isn’t always necessary to be incredibly creative (although, admittedly, it sometimes helps), you just need to provide the right answers for your audience.
This requires you to undergo extensive research to zero in on your target audience and the issues that they face on a regular basis. This will allow you to determine exactly the right content that you should be covering to boost your online presence.
Sometimes, the answer to your content writing woes is a little outside of the box. One prevalent practice of companies with inbound marketing strategies is the use of guests or influencers who will create content that can be posted on your platforms.
Well-known industry figures are usually the go-to source of these types of posts and content opportunities. Most of the time, they either have a pre-established following or enough name recognition that there will be a significant increase in the number of clicks and views that your company receives.
If you’re still struggling to perfect your content writing, outsource your brainstorming to useful websites and applications that will help generate relevant topics and ideas to cover.
Whether you’re trying to come up with a blog topic, keyword or title, there’s a seemingly endless supply of options for you to choose from just by entering in a few relevant terms. These applications will even provide you with different angles and sides for you to approach certain topics.
The use of these services and tools will help you stay fresh and up-to-date with your content writing, by providing an infinite pool of effective options to choose from.
When you’re in an industry that isn’t conducive to many creative content writing opportunities, you have to try a little harder to find success. Luckily, these different strategies should help you get the job done.