The key to learning how to create a marketing campaign is to make sure that you are providing content that attracts the right attention. A successful campaign is done through extensive research, understanding your position in the marketplace and the type of content that your target audience is searching for.
How to Create a Marketing Campaign | Overview
In a previous post, we introduced the basics of how to create a marketing campaign. Before implementing the campaign, you must take the time to do extensive research. First, you need to fully understand your target audience in order to decide which keywords and social media platforms to use. Then, you need to think about what type of content your target audience would find most relevant and how to capture their attention. All of the content shared should be tailored to the audience that you are trying to reach. Finally, you can begin to create your marketing campaign.
Building a Campaign Landing Page
Every campaign must have its own landing page in order to entice visitors to take a particular action. When building a landing page, keep these goals in mind:
Talk Benefits, Not Features
Make sure you talk about benefits, not features. Provide the prospect with all of the information they need to know to make a decision. Help to make your brand or company stand out amongst your competition by adding a unique value proposition. Include a visual element (photo, video) that helps to better explain the material that you are providing to your readers.
The CTA is ultimately your final instruction to the reader, so it should be highly visible and compelling. For example, offer a downloadable guide or a free trial, which will allow you to collect the reader’s data, while providing them with value. The CTA is a vital part to understand when learning how to create a marketing campaign, since this collected data will allow you to nurture qualified leads and create segmented lists for further follow-ups.
Announcing the Campaign
Spread the word of your new campaign via social media. Make sure that your message matches your campaign landing page along with tagged URLs so that you can measure the results of your campaign. The benefit of social media is being able to listen to your readers and gain feedback.
As many of you know, blogs generate more traffic than websites because it is constantly being updated with fresh, new content. Use a blog as a platform to write a post on a relevant subject that ties into your campaign. Be sure to add a CTA at the bottom of your post, which plays a big role in how to create a marketing campaign that adds value.
Anyone who is already on your e-mail list is most likely interested in what you have to share with them. When creating an e-mail marketing campaign, make sure that the copy matches your designated landing page, which should be clear and provide value. Most importantly, create a subject line that will grab your reader’s attention and make them want to open the e-mail. Finally, add a CTA that is highly visible and will make the reader want to click the button.