It’s no secret that having a website is an essential asset for any Long Island small business. What some business owners may not know is what is behind the success of a websites page rank on Google: a blog. Blogs help search engines identify websites that are consistently producing new, original content and boost their rank appropriately. Especially useful information will result in a higher page rank, more traffic and more sales. But, you have to create the right blog first (especially with the amount of competition on Long Island). Here’s how to start a business blog that will successfully boost your website from worst to first.
How to Start a Business Blog: 4 Steps to Starting a Successful Business Blog
1. Blog Early and Often
Before we begin, you should be warned that starting a business blog is a full time profession. To do it effectively you need training on search engine optimization (SEO), inbound marketing and basic English grammar. If you don’t know anything about any of these don’t worry, you’re not alone. Just know that you will have to account for additional training time on top of the blogs that you are currently writing. We recommend that you post at least three times a week. If you do not have enough time to train and post you may want to consider hiring an expert to start a business blog for you.
2. Attract Your Ideal Customers
Regardless of whether or not you decide to write your own business blog (or have someone else write it), you will need to know what customers you are looking to attract. And we’re not talking about any old customer. We’re talking about your ideal customer. The best way to understand your ideal customer is by creating buyer personas. These are basically just semi fictional characters that represent the customer you are looking to target and will help give your blog some context and focus. Check out our blog on creating buyer personas if you are new to persona creation and are looking to start a business blog.
3. Create a Business Blog Schedule
If you’re planning to start a business blog (on top of your current job responsibilities) you are going to need to be as efficient with time as possible. An easy way to do that is to create a business blog schedule and allocate a certain time period each day to content writing. We schedule out our blogs up to 3-months in advance with topics, titles, keywords and resources. That way, when you sit down to write all you have to do is write.
4. Start Posting
With your buyer personas established, a well-planned business blog schedule and some training you should be all set to start a business blog. All you need to do now is post. After a few months you can analyze your current content strategy and make adjustments as you head into months four through six. Content writing takes time but, with the proper training and techniques you should be able to start a business blog without too much hassle. Your main enemy will be time so, if you need a blog started immediately you will need to hire a Long Island content marketing expert. If you have any further questions on how to start a business blog please feel free to give us a call at 516-535-5353. Best of luck!