In today’s digital age, producing valuable blog content is essential to the success of your business. It allows you to drive attention to your brand and increase engagement with your target audience. Blogging is indispensable and is a large part of any successful digital marketing strategy. According to experts, 77% of people on the internet read a blog daily, and 60% of consumers will buy something after reading a blog post about the product or service.
Researching an effective keyword and writing an informative and engaging blog can be time-consuming. Fortunately, you can repurpose that blog content and get the most from your efforts. Read on for tips that show you other ways to incorporate your existing blog content into other marketing plans.
Break It Down into Social Media Posts
You can deconstruct your blog post into specific sections and share it on social media. Not only is it a time saver, but it allows you to present portions of the blog to different customer bases as you see fit. It also assists in keeping your messaging and tone consistent when creating content for various platforms
Turn Your Blog Into an eBook
If you have multiple blog posts on a similar topic, consider turning them into an eBook. This will help present your business as more of an authority on the subject and gives you an opportunity to drive leads through multiple stages of your marketing funnel.
Create a Video Series
Video marketing is growing to the point where 86% of marketers are using them in their digital marketing strategies. You can take your blogs and break them down into smaller segments and use them to create a series of short, shareable videos that you can post on your website and social media platforms. These widely shared or linked videos help your website rank, improving your visibility and potential customer reach.
Say it With Pictures
Infographics are a great way to repurpose old blog posts because they allow you to present complex data in an easy-to-understand visual format. In addition, they give readers an easier way to absorb information while making your content more shareable on social media platforms.
People are 65% more likely to recall visual details than text-based information, so if your blog content contains data or statistics, consider converting them into an infographic.
Maximize the Impact of Your Blog Content by Repurposing
Writer’s block can hit any content creator, but you must find solutions to maintain a presence and stay relevant to your new and potential customers. Repurposing old blog posts is a great way to keep your content timely and relevant. Consider these tips to help you take full advantage of your existing content and have it reach as many people as possible.
If you need assistance crafting valuable and impactful content, our team at Fat Guy Media is well-equipped to help.
Contact us today to learn how we can assist you with your content needs!