If you haven’t heard of artificial (AI)-generated images by now, let us take you down this rabbit hole of endless possibilities, drawbacks, and unknowns and their role in your marketing strategies. AI image generators use a neural network to create an image that reflects its understanding of the subject matter received through a text command. These AI-generated images can and will look like genuine photographs or hand-drawn art pieces but are entirely generated by artificial intelligence algorithms that use deep learning techniques.
Fundamental Benefits of Using AI-generated Images in Your Marketing
The most obvious advantage of using AI is speed. For example, the time it would take a photographer or graphic designer to come up with 1,000 images pales in comparison to the rate at which an AI generator can accomplish that. There is also the benefit of cost savings. You pay anywhere from $1.00 to $50.00 monthly for an AI generator subscription.
Unrestricted Creativity and Customization
The trial and error of creating images that represent your brand and drive user engagement can be so costly and time-consuming that you may find yourself settling on the first “best” idea you come up with. Now with the combined power of AI-generated images and the vastness of your imagination, you can produce truly unique, innovative, and captivating images for your target audience. Also, with the assistance of additional artificial intelligence tools that monitor online conversations and behaviors, you can see how your audience responds and be able to adapt quickly.
Drawbacks to Using AI-Generated Images
The quality of the final product may not be as high quality or consistent as expected. Even though some algorithms have been developed to allow users to control the level of detail in their output, this process can still take time before you get something satisfactory.
Understanding how these algorithms work or trying to comprehend if the image they’re looking at is AI or human-made is challenging for the average person. This lack of knowledge and familiarity may cause consumer trust issues and affect buying decisions. There is also some sentiment that using AI-generated images is taking jobs away and may turn some customers away. Therefore, you need to ease into using this option and track your customers’ responses carefully when you do.
Tips for Choosing AI-Generated Images
Here are a few things to keep in mind when using an AI generator and choosing the best image results for your marketing needs:
- Consider choosing realistic photos over cartoonish ones
- Use the right image size
- Check for any type of watermark on the image
- If using multiple variations of an image, be sure to track and document their results
- Understand the user rights to the image
- Analyze the image closely to ensure it doesn’t misrepresent your brand in any way
- Identify the types of content and platforms the images will be used in
Trust Technology, but Verify its Impact
The future of stock images will undoubtedly involve AI-generated images, but we don’t yet know to what degree. Similarly, we can see the enormous potential this can have in marketing strategies. But, again, it is best to start slowly and test the waters. Regardless of the complexity of a new marketing trend, a wrong move or misstep when using one can devastate your brand.
Navigating the applications of artificial intelligence in your marketing campaign can be as intimidating as it is necessary.
Contact Fat Guy Media today for a free consultation on how we can help you develop marketing strategies for your business needs.