Inbound marketing is a proven method for increasing businesses’ visitors, leads and customers. Through a process of attraction, visitors become new sales prospects. By monitoring conversion rates, you can track and improve your marketing campaigns.
What is a Conversion?
Leads are visitors who exchange their contact information for premium content, such as a whitepaper or eBook. They are converted when someone clicks your ad or call-to-action. A conversion can occur when a person fills out a contact form, clicks on an email or whatever other action you request they take.
What is a Conversion Rate?
A conversion rate is proof of how well your inbound marketing efforts are working. It can be calculated by counting up the number of conversions and then dividing it by the total amount of submissions. For example, 30 conversions from 1,000 clicks would be a 5 percent conversion rate.
A good conversion rate is 2 to 5 percent.
Conversion rates can be analyzed by looking at all the other data you have collected. Then, you can use this information to improve the rate of conversions for your next campaign.
- Page Views
- CTA Clicks
- Landing Page Views
- Submissions Received
- Bounce Rates/Exit Pages
After examining all these metrics, you can make assessments of what factors influence your conversion rate over time. You can then adjust your campaigns to optimize your results.
How to Improve Conversion Rates
If you want help increasing leads and ultimately sales, we suggest you take a good, hard look at conversions. Even if you’re happy with how your inbound marketing campaigns are performing, there is always room for improvement.
Here are some quick tips to help you increase your rate of conversion:
- Perform A/B Testing
- Have a Clear Value Proposition
- Build Buyer Personas
- Create a Seamless Submission Process
- Place the Most Important Information Above the Fold
- Emphasize the Reader and Use Active Language
- Pay Attention to Design
- Don’t Ask for too Much Information in Forms
A high conversion rate is an essential component of inbound marketing success. But, your efforts don’t stop there. By examining the metrics of everything from landing pages to CTAs, you will gain the insight necessary to enhance every aspect of your campaigns.