Digital marketing accounted for 72% of overall marketing budgets this year. With about 5 billion people using the internet, which makes up a little over 60% of the population, businesses must be able to reach their target consumers where they spend most of their time. Since, attention spans are short, and ad exhaustion is rising, you can’t afford mistakes that lead to marketing nightmares.
How to Avoid These 4 Marketing Nightmares
As digital marketing continues to evolve, so do businesses’ mistakes. You need to stay ahead of the curve and avoid making costly mistakes affecting your company. Here is a list of digital marketing mistakes to avoid:
1. Mobile-First Strategies
With most web traffic now coming from mobile devices, it’s more important than ever to have a mobile-first approach to your digital marketing strategy. Yet, many businesses still neglect this and fail to adapt their websites and content for all screen sizes
As a result, they are missing out on a huge opportunity to reach their target audience. To avoid this mistake, ensure your website is responsive so that it can be easily accessed and navigated on all devices, including smartphones and tablets. Also, remember to create content that stands out and catches someone’s attention visually as they are scrolling.
2. Measure Your Marketing Performance
If you don’t measure, track or review your marketing results, it can lead to an absolute marketing nightmare. You could be missing your target audience entirely or, even worse, turning them away with your recent approach or campaign.
Several ways to measure your results include tracking metrics such as web traffic, social media engagement, and how often your brand is mentioned online. Using a customer relationship manager (CRM) can help to ensure that your sales and marketing team are on the same page. Using a CRM like Hubspot will also generate reports that break down your marketing strengths and weaknesses.
3. Invest in Search Engine Optimization (SEO
SEO is no longer optional; you must invest in it if you want your website to be visible in search engines. With over 3.5 billion searches conducted on Google daily, you’re missing out on a huge opportunity to reach your target audience if you’re not optimizing your website for search engines.
SEO is not a one-time thing — it’s an ongoing process that requires regular attention. The algorithms that search engines use to rank websites are constantly changing, so you must keep up with the latest trends and updates to maintain your rankings. SEO is a complex strategy that can be a marketing nightmare for some businesses if ignored, but it’s essential if you want to be visible online.
One of the best things you can do is to partner with an experienced marketing agency to help you with the best keywords and strategies for your business’s messaging and goals.
4. Leveraging Social Media
With over 4.7 billion people using social media globally, your business cannot afford a poor social media presence. Social media is a great platform to build relationships with your target audience and a powerful tool that can help you boost brand awareness, drive traffic to your website, and generate leads and sales.
With a social media strategy, it is a cost-effective and easy-to-use method of reaching your current and potential customer base in real time. Don’t make the common mistakes of being too “salesy”, too self-promotional, or “spammy”. You will only turn people away.
Make Sure Your Efforts Pay Off
Digital marketing is a complex and ever-changing field, which can be a nightmare for businesses that don’t have the time or resources to keep up with the latest trends. However, avoiding these common mistakes can set your business up for success.
Contact Fat Guy Media today for all of your marketing needs!