vector image of locks and security over mobile devices

How Data Protection Policy Changes Impact Marketing Strategies

Data protection is a critical issue that organizations must address to ensure the security and privacy of their customers’ information. Data protection policies are guidelines (and laws in 15 states currently) that govern how organizations collect, use, store, and share personal data. These policies outline the measures companies must take to protect this data from theft, loss, or unauthorized access.

What Do These Policies and Laws Protect?

Data protection laws are comprehensive and continue to evolve with the hopes that more states will enact protection laws. Some of the laws that are currently in place (or will take effect soon) cover a wide range of areas, including:

  • Data collection and storage practices
  • Data sharing with third parties
  • Data retention policies
  • Children’s data protection
  • Opt-out options
  • Biometric data collection

While each state has variations in the laws they have established, the common denominator is the protection of consumer’s rights to access their personal data, how long it can be used, and for what purposes.

vector image of computer monitor and tablet locked

Data Protection Policy Shifts Marketing Approaches

Knowledge is power. When marketing your brand, you use behavioral data to understand your customer’s buyer persona and tailor your campaign for them accordingly. However, policies and laws are now in place due to past practices regarding the amount of personal data collected and stored by companies and the growing number of data breaches and cyber-attacks. Data protection policy is a good thing; however, it creates some challenging marketing hurdles to overcome. Here are some ways to do so:

1.     Obtain Consent

When collecting personal data from individuals, make sure to obtain their consent clearly and transparently. Be sure to clearly indicate how their data will be used and offer them a direct option to opt-out if they do not want to provide their information.

2.     Secure Your Data

Implement strong security measures to protect the personal data you collect. This includes using encryption technologies, restricting access to sensitive data, and regularly updating your security protocols to defend against cyber threats. You can also hire an outside cyber security company such as TCI Technologies to protect your network and customer information against all cyber threats.

vector image of two people locking up a giant laptop

3.     Transparency Is Key

Be open and honest with your customers about how their data is being used. Provide them with clear information about your data protection policies and allow them to exercise their rights over their personal information.

4.     Create Procedures for Accessing and Deleting Data

Ensure that you have methods in place to quickly and efficiently address customer requests for accessing and deleting data.

Ensuring Customer’s Comfort and Trust is Always Paramount

By being aware of data protection policies and integrating them into your marketing strategies, you can build trust with your customers and demonstrate your commitment to safeguarding their privacy. Data protection is not just a legal requirement but also essential to maintaining a positive relationship with your customers and protecting your brand reputation.

Seek the help of a professional digital marketing agency like Fat Guy Media for all your marketing needs and to ensure you adhere to all data protection policy laws.

cta image for a free consultation

Previous Post
Voice Search Optimization: Much More Than Checking the Weather
Next Post
Customer Engagement Strategies: The Art of Relationship Building