It’s almost impossible to have a business and not have a social media presence for it. It’s a cost-effective way to reach many groups of people and show off your brand personality. Your social media presence is how the audience will perceive your brand because if your social media is boring and bland, it’ll reflect back onto your company. That’s why it’s important to always be looking up new social media post ideas, it’ll help to keep your feed fresh.
4 Best Social Media Post Ideas
People love free things. Hosting giveaways will keep people active on your page, and they’ll continue to return in order to check in on the giveaways. A recent study proved that accounts that run giveaways grow 70 percent faster than those that don’t, making it one of the best social media post ideas to continue to grow your business.
2. Conduct a Social Media Takeover
A social media takeover means that you’re letting someone else control your account, for usually 24 hours. If you can find someone with a big following who’ll be willing to take over your accounts, it’s a good way to reach a new audience. They’ll be able to bring over their own followers, and it’ll show your current audience that you’re honest and fun. Just make sure the person conducting the takeover is trustworthy.
3. Go Live
People will spend three times longer on Facebook watching a live video than they will watching a pre-recorded video. That’s why being on live video is important. It’s a good way to engage with your audience and introduce your company. Going live offers a level of interaction that no other form of post offers.
4. Create How-To Videos
Users find how-to videos to be eye-catching and engaging pieces of information. This gives you the chance to demonstrate how to do something for your followers. You get to break down steps and think up creative ways to put a video together. Sharing how-to videos proves to your audience that you are an expert in the field you are in. It provides the proof people need to show them you know what you’re doing.
Keeping your social media upbeat and fun is a major part of expanding your brand and attracting new customers. The more you post and engage with your followers, the more they will feel as though you are a trustworthy brand. Constantly incorporating new social media post ideas into your feed will encourage people to work with you.