If we were to break down the seven deadly sins of web design we’d have to rate an unresponsive site as one of the deadliest. You may be asking, “what is a responsive website?” Well, thanks to the smartphone and tablet, computer people are accessing your site from their car, from the local café and, from time to time, the porcelain throne. But what does that mean for your web site? Well, if you’ve ever browsed the Internet on your phone you may have noticed that some websites don’t exactly load well on your mobile device (as you scroll frantically from left to right trying to find what you were initially looking for only to be thwarted by slow loading speeds). What you’re dealing with is an unresponsive site. A site that is likely deterring many customers (like you) from going about their business online and harming their bottom-line. If you think your website is suffering from a similar affliction then it may be time for a new website design. Listed below are a few reasons why we believe a responsive website could be an essential asset for your business.
What is a Responsive Website and What’s Easier to Manage? One Site or Two?
Don’t worry; it’s not a trick question. But, some people still opt for two sites in order to combat the ever-frustrating (and potentially rewarding) mobile problem. While having a site optimized for mobile is essential for any modern business, having two sites can somewhat negate that effect. When customers access your mobile site they may notice that it is different from the site they are typically used to when they log onto their desktop computer. The differences could annoy your customers as they will have to dig for information on your site and, if experience is anything to judge by, the longer customers have to search for information the less likely you are to convert them. So go the simple route and have your website made responsive.
Check Your Conversion Rates.
You’re not asking anymore, “what is a responsive website?” Now, you might be asking, “do I need a responsive website?” If you’re still not sure whether or not you need a responsive site we suggest you check your conversion rates by device. If your mobile conversions are the same as your desktop conversions then you might be all right. But, if you find that a lot less people are performing a desired action on your mobile site then it might be time for a redesign centered on building a responsive site. We can’t guarantee that having a responsive site will increase your conversion rates all on its own as there are other factors that come into play (content, design, etc). We can guarantee that a responsive site will reduce the stress you may feel when you have to manage more than one site and we strongly believe that a responsive site is the gateway towards better conversions across all of your devices. If you have any further questions please do not hesitate to contact us at 516-535-5353 or e-mail us at firstname.lastname@example.org.