Customer relationship management concept background.

What is Customer Relationship Management (CRM)?

If you are asking what CRM is, be prepared to be intrigued by its potential. Customer Relationship Management (CRM) is cloud-based software designed to help your company in a few ways. First, a CRM can improve overall internal operations and free up time on repetitive tasks to allow your team to focus on more critical projects.

Because CRMs are shared solutions, they can drastically improve communication and information transparency. Finally, CRMs will enable you to collect data on customer behavior which you can use for anything from improving product quality to shoring up customer service issues. You and your team can make smarter data-driven decisions as a result.

What is CRM Going to Do for My Business?

  • With shared information, your sales and customer service will be on the same page and improve upon customer service.
  • You can automate day-to-day tasks like meetings, emails, and follow-up calls which will increase overall productivity in your sales department.
  • Sales forecasting will be more accurate with automated sales reporting features that allow you to adjust metrics and provide information to reach desired goals.
  • Managing your relationships with your customers gives you a history of their behavior and tendencies that will help you create personalized and engaging experiences.

Not All Offer the Same Things

There are hundreds of CRM software companies out there. They offer the same standard features to help you organize your customer’s information. However, with the competition out there, many have added features to stand out from the rest. For example, different brands offer email integration and tracking, Google app integration, billing features, pre-written email templates, lead generation, and availability as an app for mobile devices.

Cost Involved
There are some vendors like Hubspot that offer free, scaled-down versions. However, most CRMs are priced on a per-user per-month basis. So, to get a feel for the annual cost to your company, you will need to factor in how many employees will have access to it. In addition, many companies offer different pricing points for packages based on varying service levels and features.



The good news is that no matter which CRM you choose, you will have an overall improved organization, and how can that be a bad thing?

If your business needs help developing a CRM contact the Fat Guy Media team!


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