Twenty-four years ago, things were easier. The world operated at a much slower pace so you didn’t have to worry about constantly upgrading technology (specifically your website) every time someone introduces something better. It’s a hassle yes. But, a necessary hassle because as you upgrade you increase your companies chances of surviving. You wouldn’t use mountaineering equipment from 1910 to climb Mount Everest, you’d look at what the North Face, REI or some other adventure company had to offer first. Business is all about survival so, in this blog, we’re going to be looking at a group that gave rise to Bear Grylls, they’re known as the S.A.S. (or the British Special Air Service). The core teaches three core concepts (in a survival triangle) that survivalists around the world continue to use to this day. They are (1) Will to live (the base of the triangle) (2) Knowledge (the middle) and (3) Kit (the very small point at the top). If you have all three, you’ll make it through the night but if you lack a solid base then it’s going to be hard to get out of there alive. Our ‘Web Survival Triangle’ is a little less extreme, in fact we took out the survival part and just calling it web design guide, but it should help you understand when and if you need to consider a redesign.
1. Will to Get Social
Baby boomers have long been the focus of economists and marketing professionals alike but they may have just lost their top spot as their children and grandchildren now outnumber them. They’re the drivers of today’s economy, and, in order to gain access to them, you’re going to have to get social. That means setting yourself up on Facebook, Twitter and Instagram as well as other social media sites. Why? Because it’s a virtual gold mine for your company. According to a recent Forbes report up to 61 percent of young people use social media to decide which business they’ll support. The interactions on these sites could give your company the bottom line boost you’ve been looking for, why not give it a shot?
2. Knowledge of Your Industry
We understand that you may think that this is a fairly obvious suggestion but, you’d be surprised as to how many people fail to do so. So next inf your web design guide is that Knowledge of your industry doesn’t just mean getting a degree, or years of experience, it means that you know all of the current trends in your industry. Being ‘trendy’ allows you to keep your appearance looking fresh and innovative thereby making you look far more attractive than your competitor who is still using the same site they had in 2004. Staying up to date (and at times ahead) of the curve will give you the necessary insight to keep your social media pages and your webpage current. But, if you’re having trouble managing all of that (because it’s a lot) you can do what plenty of companies do, outsource.
3. Web Kit
Web Team Assemble! While outsourcing might sound expensive to start it will pay dividends in the future. With a web team you’ll get a group of people who understand how to raise awareness about your brand and make you more appealing to potential customers. Web designers are pros when it comes to knowing the ins and outs of the web design guide and will give you a responsive site fit for 2015 and beyond while social media managers will manage your social media assets, interact with potential customers and spring on potential viral marketing opportunities. Hiring a web team will also give you a chance to focus more on your business and less on the digital grunt work. If you have any further questions about our web design guide or would like to schedule a consultation please feel free to call us at 516-535-5353 or e-mail us at firstname.lastname@example.org. We look forward to hearing from you!