Three seconds. That’s about how much time a visitor gives a website before they decide whether or not to stick around. If you have noticed your website has a high bounce rate, it might be time to explore a redesign using these web design best practices.
5 Web Design Best Practices to Follow
1) Easy Navigation
Web searchers today expect a user experience that is designed to help them save time and effort. They demand the ability to find what they are looking for immediately, or they will go elsewhere to get it.
Navigation options, like hamburger menus, improve the functionality and search-ability of a website. Hamburger menus also offer a cleaner, more attractive interface.
These are some other web design best practices to keep in mind:
- Include only five or six options in the menu.
- Give visitors a clear path to find what they want.
- Search bars are expected today.
- Prominently display social sharing and social follow buttons.
2) Keep it Simple
Today’s best websites are designed with the user in mind. Simplicity is paramount. Web design best practices call for less clutter on the homepage, which draws attention to what’s important and makes its information easy to consume.
Tips for keeping it simple:
- Create clear focal points.
- Use a minimal design.
- Less is more.
- Don’t be afraid of white space.
- Don’t be overly complex with topography.
Did you know that nearly two-thirds of Americans are now smartphone users? Did you also know that without responsive design, your website is not automatically formatted for mobile phones?
Mobile-friendly web design enables sites to be viewed properly on all screens. By creating a responsive website, it’s easier to attract and retain tech savvy web searchers.
4) Enhanced Imagery
The visual components of a website are extremely important, because most people are visually-oriented. Sites now come with large, attractive images intended to captivate visitors.
Material design is one way to accomplish this feat. This best practice avoids the use of busy images that can distract the viewer. Instead, there should be a clear focus that combines vibrant and unexpected colors to convey a specific message.
- Enhanced imagery conveys emotion.
- It can also be used to urge action.
- Vivid colors appeal to the visual-oriented visitor.
- Animated photos and videos engage users and boost conversion rates.
5) Optimized for Conversions
Once you’ve gotten the attention of web searchers, the primary objective is to convert them into leads and later customers. But, this doesn’t happen by accident. Your site must be designed to influence visitors through the Buyer’s Journey.
Here are some ways to increase conversions:
- Prominently place calls-to-action in key spots on the website.
- A/B test the color, size and shape of CTAs to increase conversions.
- Search engine optimization attracts visitors who are already interested in your products or services.
- Gated content offers are a great way to trade valued information for contact details.
Finally, create an adaptable site that allows your business to change with the times.