Social media is one of the digital world’s primary platforms for brand marketing. For the most part, it’s how new consumers discover and develop relationships with brands. Unfortunately though, far too many brands have the wrong approach. They believe that simply posting is enough to get noticed. However, these days, the name of the game is customer engagement. In other words, you need to interact with your audience—and here’s how to do it.
A Social Media Marketing Guide to Customer Engagement
Establishing an Audience
Before you actually begin posting, you must figure out what type of content your audience will best respond to. In fact, too many brands ignore their audience altogether and then wonder why no one is engaging with them.
Well, the answer lies in accurate audience research. You need to find out what kind of words, language, format, demographic and time of day bests suits your target audience. Otherwise, you won’t find much success.
In digital marketing, the brands that succeed are usually the ones that are most keyed into their audience. Most of the time, potential customers will even notice when brands are in tune with their interests and lifestyle.
On social media, there are certain kinds of content that are more likely to receive customer engagement than others.
For instance, you can ask a question. Social media questions come in a variety of ways. From polls to simple inquiries, your followers are more likely to respond when you address them directly and ask for their input.
On the other hand, you can simply incentivize your content to create more comments or clicks. These days, it’s fairly common for brands to offer giveaways, discounts or promotions for those who interact with the content. Although, that’s not surprising. Wouldn’t you be more likely to correspond with a brand if there was something in it for you?
Developing a Voice
In order to promote customer engagement, you must build brand awareness. You need to stand out from the crowd of similar competitors, especially because users follow so many brands that they all blend together.
Essentially, don’t expect to get anywhere if your brand is dull and boring. You need to create a unique voice and personality that encapsulates your brand, but still interests your audience.
You can even create visual elements like color schemes, fonts, icons or logos that are specific to your brand. Basically, whatever is exclusive to your company and helps it stand out will go a very long way.
A successful social media marketing campaign is nothing without an engaged audience. So, if you’re still struggling with yours, these customer engagement tips should do the trick.