Although web design varies in all facets, there are several guiding principles that can be found throughout. That’s because there are certain tried-and-true methods that most web designers (like us) tend to follow. So, what exactly makes a good website? Read along to explore the top web design principles agencies are following today.
4 Common, Successful Web Design Principles
1. Having a Purpose
All business websites need a purpose. When it comes to designing a website for your brand, think about how you can appeal and accommodate users considering your mission.
Whether you’re relaying information, selling products and services or displaying content, your website needs to be designed in a way that facilitates your goals. Otherwise, without this web design principle, you might not get the intended results you’re looking for.
2. Keeping it Simple
With a business website, it’s important to keep users on the page to consume your content. In fact, a website’s content should never confuse or overwhelm a user. Otherwise, they may navigate from your site entirely and visit a competitor.
To preserve audiences, web designers like to keep websites as simple as possible by accessibly arranging content. This includes not overloading pages with graphics, videos and other visual details.
After all, a user rarely visits a site to marvel at its design. By presenting everything in a straightforward manner, users can easily digest and understand your business and the corresponding content.
3. Navigating Users
Since navigation helps people traverse websites, it’s no surprise that its one of the most important web design principles. Ideally, web designers should erase any possible doubt when it comes to navigation. A user should be able to find what they’re looking for in a timely manner without much thinking.
With an intuitive structure, visual clues and easy-to-spot links, navigation can help to guide users to specific pages.
4. Maximizing Responsiveness
These days, people are using smart phones and tablets more than ever. Therefore, it’s no surprise that these devices make up the bulk of all web traffic.
With that in mind, it’s essential that businesses use the web design principle of mobile responsiveness. Mobile responsiveness is just a fancy word for mobile-friendliness.
When you successfully follow this principle, you will actively ensure that your website can be consumed on all possible screens and devices. When this happens, you will maximize your online audience, which is a primary goal of digital marketing and web design.
Web design principles are the building blocks for most websites on the internet. So, if you’re interested in joining a growing contingent of businesses on the web, Fat Guy Media has you covered.