In today’s marketplace, you must do everything possible to stand out and capture your target audience’s attention. Your website is an extension of your brand, opening the front door to your entire business when your current and potential customers visit it. Without a good customer experience strategy, your brand and bottom line will suffer the consequences.
4 Ways to Make Sure Your Website is Providing A Good User Experience
As a business owner, you must be aware of current trends, adapt to them, and continually cultivate how you present yourself to your audience through your website. Here are some elements of the customer experience and touchpoints you must have operating on all cylinders.
1. Record Breaking Load Times
It is paramount that your website loads in the blink of an eye. 47% of consumers expect a web page to open in two seconds or less. Many factors can slow the speed of your website and create a poor customer experience, like images and video sizes or too many plug-ins, to name a few. Therefore, you need to focus on optimizing the load time performance so visitors to your site, stay on your site.
2. Provide an Effortless Journey
Nothing is more critical when planning your customer experience strategy than providing easy navigation and clear information delivery. You must be fully aware of your customer’s journey and ensure your website caters to it. Customers are impatient and may go to a competitor’s more user-friendly website even if they prefer your product or service.
3. Providing a Personal Touch has Become Standard
71% of customers feel frustrated when their experience is impersonal. As part of your customer experience strategy, you need to collect as much data as possible about your customers and visitors to your site. You can focus your marketing strategies on providing a more tailored experience. Making this connection to your customers makes them feel valued and will create brand loyalty.
4. Design to Impress at First “Site”
Adobe says that 38% of people will stop browsing through a website if the layout is unattractive. When a potential customer arrives at your website, it will likely be their first time interacting with your company, thus your best chance at making a first impression. A visually appealing and current website will help make you stand out in a crowd and entice engagement. Add original and relevant photos, actionable CTAs, and memorable color schemes to add to the experience.
Customer Experience Strategy: The Foundation for Success
The value of a customer’s first impression is almost impossible to calculate. When it comes to the planning stage of your website design, leave no rock unturned and spare no expense to grab every visitor’s permanent attention. Consider hiring a professional web design and marketing agency like Fat Guy Media to help you develop a customized web design to provide the best user experience possible.