Online Marketing News Blog

October 16, 2017

Content Marketing, Digital Marketing, Industry, Lead Generation, Search Engine Optimization

What is a Long-Tail Keyword, and How do I Choose One?

If your business is looking to establish a digital presence through search engine optimization, choosing the right keyword can seem like an impossible task. Whichever terms you select must rank well to help raise your conversion rate…

October 13, 2017

Digital Marketing, Google, Web Design

Essential Google Analytics Metrics your Business Must Track

Google Analytics, which is a free service that collects and presents visitor data about websites, is an essential digital marketing tool. Its wealth of data can offer valuable insights into how potential customers interact with your site…

October 11, 2017

Advertising, Digital Marketing, Geo Marketing, Industry, Lead Generation, Remarketing,

3 Can’t-Miss Online Advertising Strategies for Beginners

Online advertising is primarily used by brands looking to increase the amount of visitor traffic to their company website. The idea is that, by having more users exposed to your brand, visitors will eventually become full-fledged paying…

October 9, 2017

Inbound Marketing

What is Niche Marketing, and what are its Advantages?

For businesses who sell specialized products or services, understanding niche marketing is an absolute must. In this blog, we’ll discuss some of the benefits of marketing to a specific group of people, as well as some top…

October 6, 2017

Responsive Web Design, Search Engine Optimization, Web Design

How SEO Web Design Improves your New Site’s Searchability

For those of you who are struggling to get the most out of your content marketing strategy, have you tried search engine optimization (SEO)? In recent years, it has become one of the foundational building blocks of…

October 4, 2017

Web Design

3 of the Best Homepages we’ve Seen on the Internet

Your website’s homepage is often the first thing related to your business that potential customers see. Of course, you want to make a positive, lasting first impression that will spark their interest enough for them to continue…

October 3, 2017

Branding, Digital Marketing, Industry

How Product Marketing Builds Pre-Launch Customer Awareness

Why do some new products fail and others flourish? The reason is often whether or not the company has an effective product marketing strategy. This specific type of promotion aims to create a pre-launch buzz that increases…

September 29, 2017

Instagram, Snapchat, ,

Snapchat vs. Instagram Stories: Which is Best?

There’s a bit of debate amongst marketers over Snapchat and Instagram Stories. While both offer virtually the same content format (temporary visuals that disappear after 24 hours), there are some noteworthy differences between the two platforms. Let’s…

September 27, 2017

Branding, Inbound Marketing,

How Visual Marketing Helps your Social Media Strategy Shine

By nature, human beings are visual animals. Our brains process images 60,000 times faster than text. We also recall six times more visual information three days after seeing it. For these reasons and many others, social media…

September 25, 2017

Advertising, Branding, Digital Marketing, Inbound Marketing, Industry

Famous Marketing Quotes that will Teach You a Thing or Two

Sometimes, if you’re in need of a little guidance, it doesn’t hurt to follow the lead of industry legends and professionals who have already found tremendous success in this field. Their years of experience has provided them…

What is a Long-Tail Keyword, and How do I Choose One?

Essential Google Analytics Metrics your Business Must Track

What is Niche Marketing, and what are its Advantages?

How SEO Web Design Improves your New Site’s Searchability

3 of the Best Homepages we’ve Seen on the Internet

How Product Marketing Builds Pre-Launch Customer Awareness

Famous Marketing Quotes that will Teach You a Thing or Two

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