Online Marketing News Blog

April 4, 2017

A Brand Guide Shapes and Strengthens Business Marketing

Ineffective or inconsistent marketing plagues the business world today. You may be one of those organizations who is stuck on fixing minor tweaks rather than addressing root causes. If so, maybe it is time to get back…

March 31, 2017

Advertising, Facebook,

Facebooks Ad Mistakes that are Hurting your Campaign

Social media allows companies to market their brand in an effort to increase general awareness and engagement with their target audience. Compared to those on similar sources, the Facebook ad platform is potentially the best outlet for…

March 29, 2017

Google, Search Engine Optimization

How the Google Algorithm Can Influence Your SEO

While using Google, you’ve likely wondered how individual searches appear in the order that they do. Well, that’s all due to the Google Algorithm, which is dedicated to presenting the most relevant search results for each query.…

March 27, 2017

Inbound Marketing, Lead Generation,

Native Advertising: A Passing Fad or Here to Stay?

Whether you are surfing Facebook or trolling Twitter, it’s almost impossible to avoid native advertising. By 2021, native ads are expected to account for 74 percent of total display ad revenue in the United States, according to…

March 24, 2017

Email Marketing, Inbound Marketing

Killer Email Subject Lines to Get all of your Messages Read

Since the dawn of the internet, email marketing has become an essential tool for spreading the word about your company and reaching out to contacts. However, there’s no point in sending any emails if they’re not going…

March 22, 2017

Content Marketing, Digital Marketing, Inbound Marketing,

The History of Online Marketing in 3 Minutes or Less

Since the dawn of the digital age, online marketing has shaped the way businesses promote their products and services. From the first email blast to the invention of inbound marketing, its history is a story of how…

March 20, 2017

Advertising, Industry, Lead Generation, Search Engine Optimization

Why Pay Per Click Advertising is Money Well Spent

Pay per click advertising. The very name is a turnoff for so many people since it dictates that you’ll be spending a bit of money. But the truth is, it’s one of the most cost-effective marketing techniques…

March 17, 2017

Branding

Quick, Simple Graphic Design Apps for Stunning Visuals

With as fast as media moves these days, you must be able to produce quick, interesting content on the go to dazzle a target audience and get in front of competitors. Luckily, there are plenty of great…

March 15, 2017

Branding, Content Marketing, Digital Marketing

Content Creation versus Curation: Finding the Right Balance

In the world of digital marketing, content is king. Digital marketers spend endless hours creating and finding sources for new content opportunities. Mainly, there are two different types of content: content creation and content curation. We will…

March 13, 2017

Branding, Rebranding

What is Brand Equity, and what is it Worth to my Business?

From digital advertising to email marketing, companies today try everything imaginable to get customers to remember their name. While they may catch your eye for a moment, they rarely build brand equity that translates into long term…

A Brand Guide Shapes and Strengthens Business Marketing

How the Google Algorithm Can Influence Your SEO

Killer Email Subject Lines to Get all of your Messages Read

Why Pay Per Click Advertising is Money Well Spent

Quick, Simple Graphic Design Apps for Stunning Visuals

Content Creation versus Curation: Finding the Right Balance

What is Brand Equity, and what is it Worth to my Business?

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