As content marketing increasingly becomes the industry standard, there is a push towards visual marketing specifically. That includes pictures, videos and GIFs. By the year 2019, it’s estimated that over 80 percent of all internet traffic will be videos. If you’re looking to stay up-to-date with all the latest trends, here’s what’s on the rise in video marketing.
What’s New in Video Marketing
Branded video content are videos published by a business that are intended to drive user engagement and increase brand recognition.
Following the lead of sites like YouTube, marketers are increasingly relying on branded video content. Overall internet traffic for specialized video blogs and channels are outperforming traditional blogs.
Some popular branded video content methods include:
- Short Dramatic or Comedic Videos
- Behind-the-Scenes Footage
- Product or Service Promotions
As video format becomes more favorable to consumers, branded video content will likely remain popular.
It’s no secret that social media plays a huge role in digital marketing. Brands utilize social media as a platform for publishing their unique content. Over the past couple years, GIFs have become a widely used visual marketing strategy.
GIFs are small, seconds-long videos that are perfect for short-form storytelling. This is ideal because in 2015 the average person’s attention span was only 8.25 seconds. People are becoming more reliant on instant gratification in their media, so these quick, simple GIFs usually satisfy that need.
In a world crowded with publishers trying to gain exposure for their brand, GIFs are a fast, easy content opportunity that won’t take up too much of the consumer’s time.
Aside from off-site video platforms like YouTube or Vimeo, branded URLs are starting to become the norm in 2016. Web design practices have begun incorporating branded videos when building web sites.
Old website models were too monotonous and text-driven, never fully grasping a prospective visitor’s attention. When videos are integrated into the web design, the webpages are fully optimized and entirely more immersive for the consumer.
You can begin to see more video marketing on:
- The Homepage
- Product Pages
- Landing Pages
- “About Us” Pages
Text-driven pages will still be in use, just not as much of an extent.
Platforms like Meerkat and Periscope are changing the game in social media. For the first time ever, there is a medium for storytelling in real-time and live video broadcasting.
Businesses like DKNY, JCPenney and Taco Bell have already integrated this new storytelling strategy to build their unique brands.
Some cool, new ways to present your brand on these platforms include:
- Product Announcements
- Special Events
- Live Q&A Sessions