If one thing is certain, it’s that digital marketing is constantly changing. The strategies and tactics that work well in mobile marketing this year might not necessarily provide results the next. To stay ahead of the competition, follow these five mobile marketing trends in 2020 and beyond.
Follow these Mobile Marketing Trends of the Future Right Now
1) Voice Search Optimization
Voice search optimization is one of the hottest mobile marketing trends of the moment. By next year, voice search could account for as much as 50 percent of all online searches and $40 billion in sales.
With the use of voice search exploding, savvy marketers have begun to optimize websites for voice search. This forward-thinking inbound marketing strategy helps businesses attract traffic from digital assistants, like Apple’s Siri.
2) Micro Influencer Marketing
These types of social media personalities are used to help expand audience size and improve engagement. Often more readily (and cheaply) available than full-fledged influencers, micro influencers provide great value to a mobile marketing budget.
3) Video Advertising
Advertising with video content is another big marketing opportunity 2020 and beyond.
Instagram is a prime example. Video content on this social media platform accounted for 65 percent of all its ad impressions last year — a figure that is expected to continue to grow in the future.
Video advertising is hot and getting hotter, because it is the perfect channel for brand storytelling.
4) Artificial Intelligence (AI)
At first, the marketing industry was caught playing catch-up with artificial intelligence (AI). Now, ordinary businesses can benefit from that very technology by using it in everything from email marketing to customer service.
As machine learning goes mainstream, one of the smartest mobile marketing trends takes a page right out of the playbook of Amazon’s Alexa.
Where AI is used in Mobile Marketing
- Predictive search
- Content curation
- Ad targeting
- Email personalization and segmentation
5) Augmented Reality (AR)
Augmented Reality (AR), which you might recognize from those cute Snapchat filters, is poised to become one of the most influential mobile marketing trends.
AR, a superimposition of computer images that helps bring objects to life, actually works well in a marketing campaign, because potential customers can more easily envision how products and services look in real life before making a purchase. These memorable digital experiences have already come to Facebook advertising, and there’s no telling where AR may pop up next.
As more and more people reach for their cell phone to shop, inbound marketing is focuses more on attracting on-the-go consumers. From voice search optimization to augmented reality, mobile marketing strategies are already yielding big results and may pay even bigger dividends in the future.