We know the scenario too well. Your website is slow to load. It’s not searchable or eye-catching or mobile-friendly. We also know that without website redesign services your business may be falling behind the competition. A website redesign is more than a digital makeover. It adds marketing firepower. Search engine optimization will help your business get noticed online. A structured layout will create easy navigation to retain your visitors. Finally, landing pages can convert your visitors into customers.
Website Redesign Services Can Reinvent Your Online Presence
A redesigned website can offer a fresh look for your business. A part of a total package, website redesign services will move your website beyond just providing general information.
1. Higher Search Engine Ranking
A business’ search engine ranking is critical today, because Americans conduct about 12 billion Google searches monthly. Search engine optimization (SEO) can help you catch a piece of this growing traffic by boosting your business’ search ranking. An SEO strategy is proven to attract website visitors. These extra eyeballs increase the pool of potential leads. SEO leads yield a 14.6 percent close rate, while outbound leads (direct mail, print advertising) generate a 1.7 percent close rate.
2. Better User Experience
According to HubSpot, 76 percent of Internet searches say the most important website characteristic is ease of use. A structured or hierarchical web design will make vital business information more accessible to visitors. By including elements like splash pages and video, delighted visitors have an increased chance of becoming leads for your business.
3. Mobile Users Increase Audience Size
In 2015, the mobile market cannot be ignored. Sixty-four percent of American adults today own a smartphone. This burgeoning market presents a great opportunity for businesses. But first, your website must be adjusted for optimal viewing on a mobile device. As a part of website redesign services, a mobile responsive website will widen the net of potential visitors. For small businesses, an added bonus of becoming mobile-friendly is that half of all mobile searches are locally focused.
4. Convert Visitors to Leads with Landing Pages
Website redesign services can enable a site to include landing pages for converting visitors into leads. A landing page asks a visitor to provide their contact information in exchange for a high-quality offer. Websites frequently entice visitors with downloadable E-books or whitepapers. Executing this sales funnel is important, because 96 percent of first-time website visitors aren’t ready to make a purchase.
5. New Design Adds Credibility
We all know an outdated website can be an immediate turnoff. Businesses that invest in website redesign gain more than just a fresh look. A sharp, modern website adds instant credibility to a business. Seventy-five percent of web users make judgements about a company’s credibility based on their web design.
6. Easier to Update Content
Website redesign services enable compatibility with a content management system (CMS) like WordPress. If your business’ information changes frequently, a CMS will allow you to update their content faster and easier. By updating your website regularly, your business search engine index will rise, which can result in more visitors to your site.
7. Social Sharing Capability Expands Reach
Redesigned websites are enabled for inbound marketing, including social sharing. Any updates to your website design can be immediately posted to your followers on social media. By growing this community of supporters, sales will follow. According to HubSpot, social media marketing has a 100 percent higher lead-to-close rate than outbound marketing. As you can see, a website’s digital makeover can be more like a transformation. If your business’ website has gone stale, consider website redesign services that can reinvent and reinvigorate any brand.