In the world of social media, platforms change rapidly. They are always trying to gain the upper hand on competitors by rolling out new and exciting technology. For instance, Snapchat has recently introduced visual search with Amazon, and even voter registration. Read along to learn all about the latest Snapchat news and what it means for you.
Important Snapchat News and Innovations to Keep in Mind
Visual Search with Amazon
While Instagram attempts to take on Amazon with in-app purchases, Snapchat has instead decided to embrace the retail giant. Last week, Snapchat announced that, for the first time, users will be able to buy items through Amazon by simply scanning a product or barcode with their in-app camera.
How does it work?
Once you scan a particular item, you will be prompted with a link to buy that product or a similar one. If interested, users can tap the link and be redirected to Amazon in order to complete their purchase.
The idea is that instead of using Google to search for merchandise, you can do it directly through Snapchat. In other words, the platform would serve as a visual search engine for products.
The Need for Visual Search
Believe it or not, this isn’t Snapchat’s first foray into the augmented reality world of retail. In April, they began rolling out advertisements that allowed users to virtually sample products before buying them. Essentially, it was a digital dressing room.
It shouldn’t even come as a surprise that retailers are flocking to Snapchat. Thus far, there are few better platforms that leverage social data to understand user behavior and interest better than this platform.
All in all, this is part of a concentrated effort by the social networking titan to appeal more to consumers by making their online shopping experience as seamless as possible.
The New Frontier of American Democracy
Here in America, voting is one of our most important forms of self-expression. Luckily, in other Snapchat news, they are making participating in the democratic process easier than ever. Users will now be able to register to vote on Snapchat using TurboVote.
Users over the age of 18 will find a link to register right on their User Profile pages. After clicking through the prompt, providing information and answering a few questions, you’ll be fully registered to vote.
Afterwards, every user will receive fun, interactive filters, as well as an exciting video message. Snapchat knows how important voting is in America—so they made it as foolproof as possible.
If you’re looking to stay up-to-date with all of the latest Snapchat news, then you’ve come to the right place.