How to Choose Website Images that Further your Brand
It’s no secret that images bring a great deal of value to websites. From furthering your credibility to advancing your message, website images are an essential. However, sometimes these images can detract from your ultimate goal and put you in a quandary. So, to help you figure out how to choose the best photos and pictures for your site, we’ve got you covered.
The Process of Choosing Optimal Website Images
Bolstering your Brand and Goals
No matter what you’re going for, your website images must always reflect your brand and its objectives. It’s never a good idea to use random images to support your larger message. Oftentimes, that will actually confuse and take away from it.
Instead, opt for on-brand images. Think about it this way: if you’re selling jewelry, the photos should probably be enticing and visually appealing. Therefore, try to employ the same logic to pick and choose yours.
Keep it High-Quality
The best way to show that you have a high-quality brand is by using high-quality website images. Basically, make sure that any image you use is high-resolution and has an optimal number of pixels.
When you use images that are blurry and lackluster, users may think less of your brand. After all, you want to inspire and attract with appeal, something you can’t get from low-quality images.
Beware of Stock Photos
Stock photos are quite polarizing in the world of digital marketing and web design. Personally, we love and use them frequently. However, some companies fall into the trap of using stock website images that look entirely too staged or gimmicky.
In order to cultivate your brand, you have to be careful with stock photos. By and large though, you should always be able to find some that work. You just have to avoid the ones that are going to do more harm than good.
Don’t Underestimate the Human Element
When choosing particular website images, it may sometimes behoove you to show and highlight real people.
Believe it or not, people love connecting with other people, especially if your business primarily deals with technology. Their inclusion brings about a human element that may be difficult to replicate elsewhere. After all, a human touch can help customers bond and relate to your product or services.
Not for nothing, but there’s no real formula for choosing the right website images. In fact, only you know your brand, so only you can choose the best images to help you succeed.