In this day and age, there are billions of websites out there all vying for a share of consumers’ clicks. That’s why starting a new website can seem like such a daunting task. However, even though there are so many sites out there, they all serve vastly different goals and purposes. Therefore, it’s helpful to know a few of the most common types of websites for businesses, so you can determine which kind is best for you.
Popular Types of Websites for Businesses
As the online shopping craze spreads, e-commerce is becoming more and more popular. On an e-commerce website, users can directly browse, purchase and pay for goods from the comfort of their home.
Usually, they will include a sales pitch zone, product pages and a customer check-in and out process. They are ideal for businesses that want to sell products without the hassle of a brick-and-mortar shop.
Standard business websites aim to provide useful information about a company to the general public. These types of websites typically include all of a business’ branding, such as the logo, colors, content and more. Not to mention, they also touch on facts about the company, as well as their different kinds of products and/or services.
In fact, e-commerce websites are business websites, but not all business websites have to sell anything directly. Sometimes, they just use lead generation to encourage users to contact or visit them for more information.
Another subcategory of business websites is the brochure website. These types of websites are ideal for brands that want an online presence, but don’t want to invest too much into it. Brochure sites generally only have a few pages that relay the basics of the business and maybe their contact information.
Another one of the most common types of websites on the internet is a portfolio site. They are useful for brands and businesses that would like to showcase or highlight the quality of their work. All of their best samples of past work can then be compiled into a neat, comprehensive portfolio.
They are typically used among creative businesses, professionals and other types of freelancers. Not to mention, since they’re only focused on collecting samples, they’re much more simplified than a regular business website.
In order to best determine what your site will look like, you have to be aware of the most common types of websites currently on the internet.