Online Marketing News Blog

April 15, 2020

Is Minimalist Web Design Really the Future, or just a Flash in the Pan?

Following years of complex, detail-oriented web design, the industry has started to shift towards a more simplistic approach. This practice, called minimalist web design, scales back the entire process. It uses minimalism to create more meaningful engagement…

April 13, 2020

Branding

How and Why Brand Advocacy Can Boost Content Marketing

Brand Advocacy is on the rise. According to a survey by Social Toaster, more people are likely to trust content that’s been shared with them from another person than they are from a brand. Thus, making it…

April 10, 2020

Digital Marketing

Rethinking Health Care Marketing to Adapt to Changing Times

From the nightly news broadcasts to New Yorkers applauding hospital workers from their windows, the health care industry has been suddenly thrust into the spotlight. Considering everything that’s going on in the country right now, the time…

April 8, 2020

Search Engine Optimization

SEO Marketing Ideas to Consider in the Age of Coronavirus

Your employees may not be in the office right now, but that doesn’t mean that your marketing needs to be put on pause. We have compiled a list of the best SEO marketing ideas that can be…

April 6, 2020

Branding

How Brands are Promoting Social Distancing with Logo Changes

Considering our ongoing pandemic, people are using social distancing to stop the spread of coronavirus. For this reason, many brands are slightly altering their logos to promote and encourage this new cause. In fact, here are some…

April 3, 2020

Content Marketing, Inbound Marketing

Working from Home Doesn’t Need to Affect your Marketing

It’s no secret that the coronavirus is putting a strain on small businesses and marketers nationwide. Since the beginning of February, the search interest for coronavirus has increased by 260 percent globally. In New York State all…

April 1, 2020

Email Marketing

Tips for Sending Email Alerts During a Crisis

During an uncertain time like this, email alerts can be an important part of your organization’s communication strategy. However, effective email marketing tends to be very different during a crisis. If you’re unsure of how to update…

March 27, 2020

Blogging

How Agencies Create Online Audiences for Blog Readership

Blogs are an integral aspect of digital marketing. They can establish brands as reliable industry thought leaders and appeal to the interests of users. However, at their core, they’re nothing without an attentive, engaged readership. In that…

March 25, 2020

Is Facebook Advertising Really the Gold Standard of Social Media Marketing?

As the world’s largest social media site, it’s no surprise that businesses use Facebook for advertising every day. With over two billion users, Facebook advertising allows you to reach a wide range of different users that can…

March 23, 2020

Web Design

4 Benefits of an ADA Compliant Website

In recent years, web design has made great strides. Websites today have amazing capabilities, like creating accessible web pages that help disabled people access content. For many reasons, an ADA compliant website is not just a charitable…

Is Minimalist Web Design Really the Future, or just a Flash in the Pan?

How and Why Brand Advocacy Can Boost Content Marketing

SEO Marketing Ideas to Consider in the Age of Coronavirus

How Brands are Promoting Social Distancing with Logo Changes

Working from Home Doesn’t Need to Affect your Marketing

Tips for Sending Email Alerts During a Crisis

4 Benefits of an ADA Compliant Website

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