Online Marketing News Blog

May 12, 2020

The Ultimate Guide to Snapchat Marketing During COVID-19

Snapchat, a popular app with 186 million active users, has become a great place for marketers to go to reach a younger audience. On this social media app the audience has the capabilities to share photos, text…

May 8, 2020

Search Engine Optimization

How SEO Experts can Help Businesses in Times of Crisis

Since many companies and stores have been temporarily forced to close, business as a whole is struggling. Even for the companies that are open, people aren’t going out, so they’re not spending as much, and sales are…

May 6, 2020

Digital Marketing

Take a Page from Google’s COVID-19 Marketing Strategy Playbook

The coronavirus pandemic has changed everything in the business world, including best practices for digital marketing strategy. If you want to stay ahead of the competition at this critical moment, learn a thing or two from Google’s…

May 4, 2020

The Best Video Conferencing Apps to Use while Employees are WFH

Since all non-essential employees are working from home, having a reliable video conferencing app is more important than ever. For many companies, being able to meet is vital for conducting normal day-to-day business. A reliable video conferencing…

April 27, 2020

Why Social Media Advertising is More Essential than Ever

Since everyone is currently self-quarantining, social media is booming. In fact, people are using it to connect more than ever before. This also presents the perfect opportunity for brands to advertise to their target audience. Here is…

April 22, 2020

General,

LinkedIn Ads Launches Conversion Ads

In an effort to increase engagement and action in Message Ads, previously known as Sponsored InMails, LinkedIn has created a new “Conversion Ads” option. This type of social advertisement enables you to add clickable CTAs in the…

April 20, 2020

Blogging, Search Engine Optimization

How Blog Tags and Categories can Aid your Online Marketing

If you’ve ever posted on your business’ website before, chances are you’ve run into blog tags and categories. In fact, sometimes people use them without knowing what they are, their differences or even what they do. But…

April 15, 2020

Web Design

Is Minimalist Web Design Really the Future, or just a Flash in the Pan?

Following years of complex, detail-oriented web design, the industry has started to shift towards a more simplistic approach. This practice, called minimalist web design, scales back the entire process. It uses minimalism to create more meaningful engagement…

April 13, 2020

Branding

How and Why Brand Advocacy Can Boost Content Marketing

Brand Advocacy is on the rise. According to a survey by Social Toaster, more people are likely to trust content that’s been shared with them from another person than they are from a brand. Thus, making it…

April 10, 2020

Digital Marketing

Rethinking Health Care Marketing to Adapt to Changing Times

From the nightly news broadcasts to New Yorkers applauding hospital workers from their windows, the health care industry has been suddenly thrust into the spotlight. Considering everything that’s going on in the country right now, the time…

How SEO Experts can Help Businesses in Times of Crisis

Take a Page from Google’s COVID-19 Marketing Strategy Playbook

How Blog Tags and Categories can Aid your Online Marketing

Is Minimalist Web Design Really the Future, or just a Flash in the Pan?

How and Why Brand Advocacy Can Boost Content Marketing

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