Online Marketing News Blog

December 6, 2019

How to Add a User to Google Analytics

Google Analytics is essentially a hub for data, capable of recording the ways that people interact with your website and providing key insights based on those interactions. Here’s how to add a user to Google Analytics to…

December 6, 2019

Web Design

Four Website Trends you’ll Likely Hear a lot About in 2020

With rapid changes and developments happening daily across the internet, it can be difficult to keep track of everything. That’s especially true when it comes to the many innovations associated with web design. Since strategies and best…

December 4, 2019

General, Inbound Marketing

Solid Call-to-Action Phrases to Boost Clicks and Convert Users

As important as it is to be consistent with posting content on your site, it’s also important to have your audience engaging with your posts. You want your audience to be interacting and taking action on your…

December 2, 2019

Advertising

Holiday Commercials that Capture the Spirit of the Season

With Christmas and Hanukkah on the way, the holiday commercials are rolling already. In 2019, brands have created many creative spots that capture the spirit of the season. This year’s debuts from Oreo, Microsoft, Apple and others…

November 29, 2019

LinkedIn News: Algorithm Change Boosts Audience Engagement

The latest LinkedIn news is the changes they’ve made to their algorithm. The LinkedIn mantra, according to Pete Davis, the senior director of product management at LinkedIn is, “People you know, talking about things you care about.”…

November 27, 2019

Inbound Marketing

What is Permission Marketing, and Does it Actually Work?

With constant marketing streams, it’s becoming difficult for consumers to discern one advertiser from another. For this reason, many marketers are feeling lost with their rigid, nonindulgent tactics. However, there is a practice that is finally starting…

November 25, 2019

Web Design

CMS Websites: The Best Solution for Content Management

When it comes to web design and content management, the list of options is almost endless. From Hubspot to WordPress to Wix, it can be tough to know which one to pick. To help you make the…

November 22, 2019

Twitter

How Twitter Analytics can Fix your Trickiest Marketing Woes

With social media marketing, it can be difficult to determine success without solid, comprehensive analytics. That’s why, when Twitter Analytics launched in 2014, it signified a shift towards increased measurement and transparency in digital marketing. And now,…

November 20, 2019

Advertising

Amazon Advertising Threatens Google’s Search Ad Dominance

Google, the current reigning champion of search advertising, has a new competitor fighting to knock it out of first place. Amazon advertising’s market share has been forecasted to grow nearly 30 percent in 2019, and even more…

November 18, 2019

Branding

How to Decide if a Branding Agency is Right for You

Why are you in this business? What is your mission, vision and values? Who is your ideal customer? What is the market you want to enter into? How do you keep your brand promise? These are important…

How to Add a User to Google Analytics

Four Website Trends you’ll Likely Hear a lot About in 2020

Solid Call-to-Action Phrases to Boost Clicks and Convert Users

Holiday Commercials that Capture the Spirit of the Season

What is Permission Marketing, and Does it Actually Work?

CMS Websites: The Best Solution for Content Management

How to Decide if a Branding Agency is Right for You

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