Online Marketing News Blog

December 2, 2019

Holiday Commercials that Capture the Spirit of the Season

With Christmas and Hanukkah on the way, the holiday commercials are rolling already. In 2019, brands have created many creative spots that capture the spirit of the season. This year’s debuts from Oreo, Microsoft, Apple and others…

November 29, 2019

LinkedIn News: Algorithm Change Boosts Audience Engagement

The latest LinkedIn news is the changes they’ve made to their algorithm. The LinkedIn mantra, according to Pete Davis, the senior director of product management at LinkedIn is, “People you know, talking about things you care about.”…

November 27, 2019

Inbound Marketing

What is Permission Marketing, and Does it Actually Work?

With constant marketing streams, it’s becoming difficult for consumers to discern one advertiser from another. For this reason, many marketers are feeling lost with their rigid, nonindulgent tactics. However, there is a practice that is finally starting…

November 25, 2019

Web Design

CMS Websites: The Best Solution for Content Management

When it comes to web design and content management, the list of options is almost endless. From Hubspot to WordPress to Wix, it can be tough to know which one to pick. To help you make the…

November 22, 2019

Twitter

How Twitter Analytics can Fix your Trickiest Marketing Woes

With social media marketing, it can be difficult to determine success without solid, comprehensive analytics. That’s why, when Twitter Analytics launched in 2014, it signified a shift towards increased measurement and transparency in digital marketing. And now,…

November 20, 2019

Advertising

Amazon Advertising Threatens Google’s Search Ad Dominance

Google, the current reigning champion of search advertising, has a new competitor fighting to knock it out of first place. Amazon advertising’s market share has been forecasted to grow nearly 30 percent in 2019, and even more…

November 18, 2019

Branding

How to Decide if a Branding Agency is Right for You

Why are you in this business? What is your mission, vision and values? Who is your ideal customer? What is the market you want to enter into? How do you keep your brand promise? These are important…

November 15, 2019

Web Design

How Responsive Web Design Improves Mobile User Experience

Responsive web design is not optional anymore. If your site looks funny on mobile, you probably aren’t laughing when you see your marketing reports. That’s because more than half of online traffic in the United States today…

November 13, 2019

Email Marketing

How Email Drip Campaigns can Work to your Brand’s Advantage

In the world of digital marketing, it can be difficult to find and nurture qualified leads. For this reason, many marketers experiment with different strategies in order to get a leg up on competitors. One of which…

November 11, 2019

Businesses Can Now Advertise with the Facebook Stories Feature

Due to the major success of Instagram Stories ads, the creators have decided to follow suite with Facebook Stories ads. Facebook has described their Stories as, “a full-screen creative format that enables people to view and share…

Holiday Commercials that Capture the Spirit of the Season

What is Permission Marketing, and Does it Actually Work?

CMS Websites: The Best Solution for Content Management

How to Decide if a Branding Agency is Right for You

How Responsive Web Design Improves Mobile User Experience

How Email Drip Campaigns can Work to your Brand’s Advantage

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