Online Marketing News Blog

November 1, 2017

What is Google AdWords, and what are its Benefits?

Google AdWords is one of the best ways for businesses of all sizes and industries to bring traffic to their websites. However, because of its somewhat confusing nature, business owners and novice marketers often ask us, “What…

October 30, 2017

Digital Marketing, Responsive Web Design, Web Design

3 Common Web Design Mistakes to Avoid at all Costs

If your company is looking to enter the world of digital marketing, they’re going to need a website to serve as the focal point of their online presence. Ideally, a fully optimized site will accurately represent a…

October 27, 2017

Digital Marketing, Geo Marketing, Inbound Marketing, Industry, Search Engine Optimization

A Comprehensive Guide to Local Search Marketing for Business

Since tons of consumers are using search engines to find businesses in their area, it’s more vital than ever to implement local search marketing strategies like SEO in order to stand out and be found. By fully…

October 25, 2017

Content Marketing, Inbound Marketing, Lead Generation

What is a White Paper, and how can it Generate High-Quality Leads?

For generating qualified leads through content marketing, there are few tools as effective as white papers. What is a white paper, you ask? We’ll explain. (more…)

October 23, 2017

Branding, Digital Marketing, Lead Generation, Search Engine Optimization

Is it Better to Use a DIY Website Builder or Hire a Pro?

For those trying to ramp up their digital marketing efforts, a well-designed and fully-optimized website is a great place to start. Not only will it serve as the focal point of your online presence, it’s also the…

October 20, 2017

Branding, Inbound Marketing

Integrated Marketing: a Powerful Combination of Promotional Tools

Disjointed marketing campaigns that have inconsistent messaging are destined for failure. At best, consumers will be uninterested. At worst, they will be confused, and end up with a negative impression of your brand. By understanding how integrated…

October 18, 2017

Facebook, Instagram, , Twitter

Should I Buy Followers on Instagram, Twitter or Facebook?

If your business is new to social media, you may feel a little insecure about your follower count. You might be thinking that if you could reach 1,000 followers, or some other plateau, you would start seeing…

October 16, 2017

Content Marketing, Digital Marketing, Industry, Lead Generation, Search Engine Optimization

What is a Long-Tail Keyword, and How do I Choose One?

If your business is looking to establish a digital presence through search engine optimization, choosing the right keyword can seem like an impossible task. Whichever terms you select must rank well to help raise your conversion rate…

October 13, 2017

Digital Marketing, Google, Web Design

Essential Google Analytics Metrics your Business Must Track

Google Analytics, which is a free service that collects and presents visitor data about websites, is an essential digital marketing tool. Its wealth of data can offer valuable insights into how potential customers interact with your site…

October 11, 2017

Advertising, Digital Marketing, Geo Marketing, Industry, Lead Generation, Remarketing,

3 Can’t-Miss Online Advertising Strategies for Beginners

Online advertising is primarily used by brands looking to increase the amount of visitor traffic to their company website. The idea is that, by having more users exposed to your brand, visitors will eventually become full-fledged paying…

What is Google AdWords, and what are its Benefits?

3 Common Web Design Mistakes to Avoid at all Costs

A Comprehensive Guide to Local Search Marketing for Business

What is a White Paper, and how can it Generate High-Quality Leads?

Is it Better to Use a DIY Website Builder or Hire a Pro?

Integrated Marketing: a Powerful Combination of Promotional Tools

What is a Long-Tail Keyword, and How do I Choose One?

Essential Google Analytics Metrics your Business Must Track

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