What is a Typeface and How do I Choose the Right One?
Most people use the terms font and typeface interchangeably, but (as your friendly neighborhood graphic designer will tell you) these words are not synonymous. (more…)
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Content Writing Tips for Producing Persuasive Web Copy
If you need to know one thing about the marketing industry, it’s that content is truly king. Therefore, effective, high-quality copywriting should never be taken for granted. When used effectively, it can be the deciding factor when…
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5 Clever Ways to Leverage LinkedIn for Business
Branded as the go-to social media channel for professionals, LinkedIn has a ton of marketing potential for businesses, especially those in B2B industries. You may be familiar with its platform from your own personal use, but when…
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Facebook for Business: The Keys to Optimizing your Page
You’ll be hard-pressed to find a successful business these days that doesn’t use Facebook. It has become one of the leading global marketplaces for companies looking to reach their target audience. Help convert your fans into potential…
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How to Design a Website with Brand User Experience in Mind
In digital marketing, attracting website visitors is only half the ballgame. You also must provide a great brand user experience that holds peoples’ attention. Web design flaws, such as poor navigation or slow loading speed, hurt your…
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The Ingredients of a Successful Banner Ad
Most marketers are familiar with the potential of using banner ads to increase brand awareness and boost website traffic. Few, however, have the design or copywriting experience to create a web banner that generates as many clicks…
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Hubspot Pricing: Is all that Money Really Worth it?
Hubspot is an all-encompassing inbound marketing software platform that companies use to expand their reach and convert leads to customers. Depending on your budget, there are three Hubspot pricing plans to choose from: Basic, Professional and Enterprise.…
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A Brand Guide Shapes and Strengthens Business Marketing
Ineffective or inconsistent marketing plagues the business world today. You may be one of those organizations who is stuck on fixing minor tweaks rather than addressing root causes. If so, maybe it is time to get back…
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Facebooks Ad Mistakes that are Hurting your Campaign
Social media allows companies to market their brand in an effort to increase general awareness and engagement with their target audience. Compared to those on similar sources, the Facebook ad platform is potentially the best outlet for…
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How the Google Algorithm Can Influence Your SEO
While using Google, you’ve likely wondered how individual searches appear in the order that they do. Well, that’s all due to the Google Algorithm, which is dedicated to presenting the most relevant search results for each query.…
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