Online Marketing News Blog

May 12, 2017

How Socially Responsible Marketing is Influencing Consumers

Nowadays, it’s not enough for a company to rely solely on their products or services to produce sales. Consumers, specifically millenials, are starting to pay close attention to the ways that businesses use their values for altruism.…

May 10, 2017

Industry, Long Island

What is the Bethpage Best of Long Island?

Every year, the Bethpage Best of Long Island awards recognize outstanding businesses and organizations for all the good work they do serving Nassau and Suffolk counties. The winners of the competition — which is sponsored by the…

May 8, 2017

Branding, Content Marketing,

How a Style Guide can Help Focus your Branding Efforts

If you’re actively marketing your company across multiple platforms, it can sometimes be difficult to stay consistent with all of your messaging and visuals. It’s essential that no matter what content you produce, it always follows the…

May 5, 2017

Branding, Digital Marketing, Inbound Marketing,

The State of Influencer Marketing and its Effect on Branding

Influencer marketing involves putting your product or service in the hands of an industry thought leader or popular personality in an attempt to boost your social proof. Companies use these individuals to promote positive associations with their…

May 3, 2017

Digital Marketing, Inbound Marketing, Industry

How to Conduct a SWOT Analysis of your Marketing Efforts

When you conduct a SWOT analysis of your business’ marketing efforts, you’re closely examining its strengths, weaknesses, opportunities and threats (hence the acronym “SWOT”). In other words, you’re taking a hard, honest look at its performance, and…

May 1, 2017

Facebook,

Why Business Facebook Likes Don’t Count as Much Anymore

Everybody strives to get as many Facebook likes as they can. But, as the social media network continues to alter its strategy, the amount of fans on your business page doesn’t mean nearly as much as it…

April 28, 2017

Advertising, Branding, Industry

Our Favorite Advertising Campaigns of 2017 (so far)

So far, 2017 has seen its fair share of popular advertising campaigns. From comedians ruminating on realness inside a burrito to a modern day re-creation of an iconic ‘80s film, several of these campaigns instantly caught our…

April 26, 2017

Branding, Digital Marketing, Inbound Marketing, Industry

How to Cook up a Marketing Plan from Scratch

After coming up with a solid business approach, a sound marketing plan is the next logical step for determining the methods you will use to achieve your goals. This plan is centered around the strategy of attracting…

April 24, 2017

Content Marketing, Digital Marketing, Industry

Why Internet Marketing Now Trumps Print Advertising

Today, businesses are blessed with more promotional options than ever before. Instead of being restricted to newspaper ads, they can now choose from an array of internet marketing strategies, like pay per click advertising or social media…

April 21, 2017

Advertising, Industry

Yelp for Business: How to Leverage your Page to Boost Sales

According to Quantcast’s advanced analytics, Yelp amassed over 2.3 billion global visits throughout the last year alone, making it the world’s top local/regional website on desktop and mobile. In a digital age where most consumers use review…

What is the Bethpage Best of Long Island?

How to Conduct a SWOT Analysis of your Marketing Efforts

Our Favorite Advertising Campaigns of 2017 (so far)

How to Cook up a Marketing Plan from Scratch

Why Internet Marketing Now Trumps Print Advertising

Yelp for Business: How to Leverage your Page to Boost Sales

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