Online Marketing News Blog

January 25, 2017

Advertising, Inbound Marketing, Lead Generation, Remarketing

5 Ways to Use Retargeting Ads for Quality Lead Generation

Any marketer who’s been in the game for a while knows that simply generating leads will not suffice. If you’re attracting leads who are never going to become customers, you’re wasting time and money. These retargeting (or…

January 23, 2017

Inbound Marketing, Lead Generation

The 5 Call-to-Action Buttons Every Website Must Have

Inbound marketing is all about lead generation. It starts with user-friendly web design and informative blogging, but ultimately it’s the call-to-action that really matters. These call-to-action buttons, which come in many shapes, sizes and types, have the…

January 20, 2017

Search Engine Optimization,

The Benefits and Drawbacks of Using a URL Shortener

Any business who uses social media as part of a marketing strategy understands the importance of linking to websites, including external sources. As, your social media following begins to gain traction, the time comes to consider whether…

January 18, 2017

Inbound Marketing, Search Engine Optimization, Web Design

Why your Organic Website Traffic May be Declining

Strong organic website traffic is a gift that keeps on giving. Until one day, it starts to slip away. But, this decline is rarely an accident. It is usually caused by one or more of these correctable…

January 16, 2017

Content Marketing, General, Lead Generation,

Boosting Conversion Rate with Proven Landing Page Tactics

Landing pages are one of many digital marketing tools that companies use to improve their lead generation and turn website visitors into paying customers. Its effectiveness is measured by a conversion rate, the percentage of visitors who…

January 12, 2017

Branding, Industry

5 Ways to Build Brand Loyalty in a Competitive Marketplace

Brands devote tons of time and money to attracting new business, but many fall short when it comes to developing initiatives to retain those customers. If you would like to strengthen your business in the New Year,…

January 11, 2017

Digital Marketing, Facebook, Inbound Marketing, , Twitter

3 Essential Social Media Statistics to Keep in Mind

Social media is one of the most important tools for companies looking to establish an online presence and more involved interactions with their target audience. However, it’s also valuable for expanding reach and revenue. To ensure that…

January 9, 2017

Advertising, Digital Marketing, Inbound Marketing, Search Engine Optimization,

A Brief History of Inbound Marketing

Since we’re so immersed in inbound marketing every single day, it’s kind of strange to think there was a period of time where it didn’t exist. In this blog, we’ll take a trip through history to understand…

January 6, 2017

Branding, Content Marketing, General, Google, Search Engine Optimization,

4 Reasons Why Google Plus Marketing is Still Relevant

Since its original conception, it’s been no secret that Google Plus (Google+) hasn’t gained the same traction or popularity as other similar social media platforms. However, with over 111 million users still active, there are still plenty…

January 4, 2017

Advertising, Content Marketing, Email Marketing, Inbound Marketing

A Glimpse into the Future of Digital Marketing Communication

As an inbound marketing and web design agency, we’re constantly thinking about upcoming opportunities to seize. We just published a blog about the 2017 web design trends we’re excited for, and now we’re ready to turn our…

5 Ways to Use Retargeting Ads for Quality Lead Generation

The 5 Call-to-Action Buttons Every Website Must Have

Why your Organic Website Traffic May be Declining

5 Ways to Build Brand Loyalty in a Competitive Marketplace

A Glimpse into the Future of Digital Marketing Communication

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