How to Harness the Power of Twitter for Business
With its most notable users ranging from politicians to professional athletes, companies can be understandably hesitant about Twitter for Business. However, the reality is that Twitter’s more than 300 million users come from all walks of life, and some of them are nearby potential customers.
Every day, businesses of all sizes use Twitter, because it provides them with benefits like these:
- Drives website traffic
- Exposure to new audiences
- Builds brand awareness
- Increases sales
4 Steps to a Better Twitter for Business Campaign
If you have never promoted anything in 140-character bursts, follow this user-friendly guide to Twitter for business campaigns.
1) Design a Website Card
A website card is an ad format that allows you to track conversion that occur off Twitter. It also lets you preview the image, content and call-to-action.
According to Twitter, Promoted Tweets with website cards have a 43 percent higher engagement rate than Tweets with links.
Before composing your first Tweet, design a website card for your business.
This will include:
- Tweet copy that highlights your products and services
- An eye-catching image
- A brief description in your headline text
- A link to your website
2) Choose your Audience
Since Twitter is used all over the world, choosing your campaign’s target audience is one of the most crucial steps. Whether you are looking to raise brand awareness or increase sales, you will have better results if you target a specific demographic.
After reviewing your buyer personas, you can use Twitter Ads’ highly targeted marketing services, including:
- Language targeting
- Gender targeting
- Interest targeting
- Follower targeting
- Device targeting
- Behavior targeting
- And more
Twitter’s audience targeting tools can help you to see what is working well and what is not.
3) Manage Cost
Twitter Ads takes a page from the pay-per-click advertising model (you pay Twitter each time a user clicks on the link to your website). The social networking giant’s system automatically optimizes advertising bids to offer results at the lowest possible price.
4) Track Traffic and Conversions
Another nice feature of Twitter for Business is that it enables you to see what you are getting for your money. With a website tag, you can track the traffic to your site as well as the conversions that result, such as purchases, downloads or sign-ups. Then, you can use this information to run smarter campaigns, which can improve your return on investment.
After you launch your social media marketing campaign on Twitter, don’t be afraid to experiment. You can refine the copy, images, headlines and calls-to-action to determine the most effective solution for business promotion.