Organic Traffic 101: How to Increase Visits to your Website

 In Digital Marketing

When it comes to your business’ website, the goal is to attract visitors from your target audience. Essentially, if anyone ever searches anything related to your products or services, you want to appear ahead of you competitors. However, it doesn’t just take tedious search engine optimization to do so. You can also increase organic traffic at no cost except for your time and effort.

Simple Ways to Create Organic Traffic for your Website

Long-Tail Keywords

In order to create more organic traffic, you can’t just be using popular keywords. Most of the time, commonly used queries can be very competitive to rank for. Instead, utilize long-tail keywords to really zero in on your audience.

Since they’re longer and more specific to your products or services, they’re usually less competitive. In that case, users can find your website easier. Then, you will be much more likely to appear higher in search results above your competitors.

Person typing a search query on a laptop

Blogging

One of the most effective ways to create organic traffic is through regularly-scheduled blog posts. Not only does it allow you to go more in-depth than regular web pages, it also serves as a personalized, highly-optimized trove of content.

With these optimized posts, more users may be exposed to your website. Not only that, but a catalogue of blog posts will position you as an industry thought leader. When that occurs, you’re bound to see more organic visitors.

Blog page open on a laptop

Links

After amassing a collection of content, you can then start to use internal links. By linking pieces of content to other blogs and information, a user will be more likely to spend more time on your website. This helps increase your search ranking and in turn your organic traffic as well.

It doesn’t hurt to also promote incoming links from other sources. The more incoming links you have from other websites, the higher your rank will be. Essentially, Google partly assigns authority based on a website’s number of incoming links.

Figures magnifying a web page in development

Social Media

It may not seem like it, but social media is also a powerful tool for boosting your organic traffic. Using these platforms, brands will share different content, links and messages. These posts help get the word out about your brand.  Just make sure you’re creating content that interests and delights your audience!

Although paid advertising is very effective, it never hurts to bump your organic traffic with these few quick tips. But if you ever want to fully scale your digital marketing and advertising strategy, Fat Guy Media can help.

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