Since its original conception, it’s been no secret that Google Plus (Google+) hasn’t gained the same traction or popularity as other similar social media platforms. However, with over 111 million users still active, there are still plenty of reasons why Google Plus can work and be successful for digital marketers.
How Google Plus Can Work for your Company
1. Making the Most of your Profile
The very first step to carving out a space for your company within the world of Google Plus is to create a fully-optimized profile page.
This means prominently displaying any relevant information about your business like contacts, your logo, a mission statement, products and/or services, photos and links to your website. Keep in mind that Google Plus is linked to the most popular search engine in the world, so anything you post will show up in the search results page for your business.
2. SEO Opportunities
It’s also wise to frequently and strategically insert industry-specific keywords throughout your pages to improve your SEO ranking. The Google algorithm prioritizes Google+ pages. A high frequency of posts will result in a better overall ranking.
Also, when users are logged into their Google+ accounts, they will see a higher concentration of Google+ pages in their search engine results, so that opens you up to a wider target audience.
3. Google Plus Features
These days, multimedia videos and photos are some of the most pervasive forms of content that you’ll find on social media. Google+ also has a feature called Google Hangouts, which allows users to record and stream live broadcasts.
Aside from presenting an interactive back-and-forth medium between you and your customers, Google Hangouts is great for hosting:
This is a great low-cost option for companies looking to produce content that’s accessible to their target audience. It can also facilitate greater visibility and exposure for your company on the web.
Events and Circles
Google Plus also has other cool features like Events and Circles. Events allows you to create and send custom invitations, to both current and non-Google+ users, for any event that your company hosts. Party mode will also enable attendees to upload their own media to create an interactive photo album for the event in real-time.
The Circles feature lets you post and deliver content to a niche group of users. These groups can be broken up by what they’re looking for from your brand. By delivering content to a highly personalized group of users, you may increase your overall engagement.
4. Customer Review
Google Plus pages have the unique ability for customers to leave reviews about their personal experience with your company. While there’s no way to filter out the bad reviews from the good ones, both can still come in handy for your company.
First of all, pages are integrated with Google search results, so positive reviews will strengthen your authenticity and enhance your customers’ trust. Strong reviews will also boost your company’s SEO.
On the other hand, negative reviews may seem harmful, but they can also be a blessing in disguise. They give you the opportunity to connect with that user and see where it all went wrong.
In addition to using any criticism to build on future campaigns, it will show them that your company is dedicated to improving customer service and that their voice will always be heard.