Marketing metrics, which offer businesses the opportunity to measure visitors, leads, customers and more, are a powerful way to gauge and improve upon inbound marketing success.
7 Marketing Metrics That Prove Results
1) Website Visitors
Website visitors, one of the most basic of marketing metrics, remains an extremely telling statistic. It presents an overall picture of how well your website traffic is increased through search engine optimization (SEO).
While you examine visitors, also take a look at your website’s bounce rate. This metric shows how well content is resonating. It calculates the percentage of visitors who clicked on to one page of a website and then left the site entirely.
2) Average Time Spent on a Site
By measuring the average time a visitor spends on your site, you can gain insight into whether web searchers are just stopping by for a second or sticking around to consume your content. A website is more likely to enjoy higher conversion rates when visitors are spending more time there.
3) Email Click-through Rate
Inbound marketing metrics can tell you the number of people who clicked each link in your email marketing blasts, a measure of customer engagement. The data can be used improve future campaigns, because it shows marketers the effectiveness of the links in their emails.
4) Social Reach
Social reach measures the number of followers you have on social media sites, like Facebook and Twitter. This metric can show the variations in the size of your social media audience. It is a primary method for judging the effectiveness of social media marketing campaigns.
5) Website Traffic to Lead Ratio
Just the number of visitors will not tell the whole tale of your inbound marketing campaign. It’s even more important to learn how many of your visitors are becoming new leads.
If you regularly monitor this metric, you can determine if changes to your marketing plan impact lead growth.
6) Call-to-Action Conversion Rates
As you build out marketing campaigns, you’ll have lots of CTAs for all different uses. These buttons, which could be located on website pages, emails or blogs, can all be tracked individually to tell you which parts of your campaign have the best chance of attracting customers.
If you know which CTAs are underperforming, they can easily be redesigned or replaced.
7) Landing Page Conversion Rates
It’s possible to test the effectiveness of each individual element of your inbound marketing campaigns, including landing pages. This measurement tells you the percentage of visitors who filled out a lead form after viewing a landing page. Through analyzing this data, you can see how well visitors are responding to your offers.