When building out your company’s website, you must decide whether or not to incorporate search engine optimization (SEO). Well, right off the bat, the answer is a resounding yes. As web design and digital marketing professionals, we are well aware of the power of SEO. However, if you don’t believe us, just check out some of these prime reasons why you should opt for a complete SEO website.
The Advantages of Having an SEO Website
Optimizing to be Found
If you’re looking to get your company name out there, you need to be found on sites like Google. Fortunately, SEO’s primary goal is to improve sites’ rankings on search engine result pages. When websites have a higher ranking, they are better positioned to receive more traffic from users.
Therefore, an SEO website works in part because it puts your brand in front of target audiences that are actively seeking relevant information. You just have to ensure that your website content is valuable or interesting enough to convert them into customers.
Building Trust and Credibility
With a successful SEO website, users will often see you in search results when making relevant queries.
Say that they’re searching for a product or service that you provide. They might search, see your site, read some content and still remain undecided. Time goes by, they do some more searching, but they always come across yours in search engine results.
It may not seem like it, but each time a user sees your company represented in search results, your credibility goes up. It shows you aren’t some fly-by-night enterprise designed to scam customers. If Google trusts you enough to provide a high search ranking, then that may be enough for users, too!
This may seem obvious, but every time you move up search rankings, another site’s ranking diminishes. And since you’re both appearing for the same query, it’s likely to be a direct competitor. Therefore, an SEO website not only helps your prospects—it also hurts your competitors.
Providing a Solid User Experience
Not only do SEO websites improve search rankings, they can also assist you in providing a solid user experience.
Believe it or not, Google is now able to tell a positive user experience from a negative one when determining its rankings. Therefore, it’s not hard to see how the two go hand-in-hand. When you work on one, you’re also improving the other.
An SEO website should be a given when it comes to web design. When your site embraces SEO, you may even see a lot more leads and customers than you’re used to!