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Why Is Context Queen?
You know that content is king and with every king comes a supporting queen. So, who is that queen? Context, and as the Queen she protects that throne very well. Context is used when you speak in…
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How Will You Benefit from Creating Buyer Personas?
Creating buyer personas is the first and most important step you should take when marketing your company. It lays the foundation for your target audience, content and distribution. Through buyer personas, your company will be able to…
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Why is Content King?
The Internet has drastically changed the way we go about marketing. People search online with specific goals in mind. They type in a keyword and expect the search engine to generate websites with the exact answers they…
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Generating Leads from Twitter: 8 Steps to Success
Twitter is a great place to connect with friends, find out when your favorite artist is dropping their next album, or to complain to that restaurant who ruined your dinner last night. But when you’re trying to…
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What is a Call-to-Action
I’m sure you came across a Call-to-Action once or twice, and might have clicked on it without knowing what it actually was. Have you realized what that Call-to-Action is doing? A Call-to-Action is a gateway between someone…
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Search Engine Optimization for Insurance Companies
People are constantly searching on the internet. So, it is ideal that your company gets picked up on the first few pages. It’s not just about the search engines, it’s about the people. The people are just…
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Email Marketing for Lead Generation
You might think that email marketing is obsolete with social media taking over, but it’s not! People still use email on a regular basis, so why would you not take advantage of that when marketing your company?…
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7 Instagram Marketing Tips for Businesses
Instagram is no longer an app for the millennials; sharing pictures of last night’s dinner, that #OMG moment with a #BFF or a #nofilter #selfie. Instagram marketing has become a powerhouse of social sharing; it has transformed…
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Happy Holidaze!
It’s the holiday season again and while you are trying your best to be the Tiny Tim and appreciate everything you have, sometimes you inner Scrooge just takes over. The holiday season can be pretty chaotic, between…
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New School Marketing Tactics
Modern buyers are catching on to old school marketing strategies and they are not fans. So marketers thought up some new school marketing ideas that cater to the buyers. The newest new school marketing strategy is inbound…
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