Online Marketing News Blog

Professional Bloggers; Manipulators of the (Search Engine) Matrix

March 21, 2014

Bloggers: the Experts of the (Search Engine) Matrix

Some days it’s difficult not to feel like Alice, tumbling down the rabbit hole. You have just recently launched your company’s first webpage. It may not be the most beautiful site in the world, but it’s a…

How to Develop a Content Marketing Strategy of Biblical Proportions

March 20, 2014

Content Marketing, Digital Marketing, Industry

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Develop a Content Marketing Strategy of Biblical Proportions

Biblical stories are making a comeback in Hollywood this year with the release of Noah later this month and Exodus this coming December. These powerful narratives have resonated with audiences since their telling approximately 2500 years ago…

How to Create a Killer Content Marketing Strategy

March 13, 2014

Digital Marketing, General, Industry,

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The Recipe for a Killer Content Marketing Strategy

A common misconception held by business owners is that all of the money that you invest in your marketing efforts should offer a direct return on investment (ROI). The problem here is that this methodology is somewhat…

March 6, 2014

Google, Industry

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Touring Grind NYC #ThroughGlass

Shared workspaces are all the rage in big cities around the world. They’re a genius idea, providing endless opportunities for professionals in virtually every industry. For starters, having to pay rent in a city like Manhattan, where…

March 4, 2014

Digital Marketing, Facebook, Google,

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How Data Mining Helps to Gather Business Intelligence

From 1848-1855, close to 300,000 gold-seekers invaded California in search of glory. Many missed their opportunity, but some miners managed to make a fortune during the California Gold Rush. Big data analytics could be gold for small…

February 28, 2014

Industry,

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Creating a Social Media Content Strategy that Speaks to Consumers

Content marketing has become the here-and-now of the marketing world in order to better engage and interact with consumers. But what exactly is it? “Content marketing is a marketing technique of creating and distributing relevant and valuable…

Surfing Professionals Use Snapchat Stories to Engage Fans

February 21, 2014

Industry,

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Surfing Professionals Use Snapchat Stories to Engage Fans

In July of 2011, two 20 year olds from Stanford launched a social media app that would run rampant on college campuses across the country. That app was Snapchat. It allowed users to take pictures of anything…

February 20, 2014

Instagram

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Instagram Ads Reinvent Social Media Advertising

On November 1st, 2013, Instagram launched its first ever advertising platform by featuring a Michael Kors ad on its users timelines. The monetization of Instagram has begun, and many users will probably dream of the ad-free days…

February 14, 2014

Digital Marketing, Industry,

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The Rise of SoLoMo and What That Means

A man stops on a street corner. His breaths come in ragged bursts, and he pulls a small, rectangular device from his pocket. The home-screen brightens and a Nike swoosh dashes across the screen. Sweat falls from…

January 30, 2014

General,

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3 Basic Keys to Managing Social Media for Your Company

Think you have mastered managing social media? Do you know how to leverage social media in order to create relationships and build your business? If you do, your company will reap the benefits. But, get it wrong…

Develop a Content Marketing Strategy of Biblical Proportions

Touring Grind NYC #ThroughGlass

Instagram Ads Reinvent Social Media Advertising

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