7 Inexpensive Small Business Marketing Ideas
Small marketing business goals can still be acheived even if money is tight. There are plenty of affordable promotional strategies that can still deliver impressive results. (more…)
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The Story of the Two Pals Who Created Instagram
Since Facebook purchased Instagram for $1 billion in 2012, it has grown an estimated 100 times in value. However, the photo-sharing app wasn’t always such a social media behemoth. The two Stanford fellows who created Instagram started…
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Snapchat News: An Amazon Partnership and Voter Registration
In the world of social media, platforms change rapidly. They are always trying to gain the upper hand on competitors by rolling out new and exciting technology. For instance, Snapchat has recently introduced visual search with Amazon,…
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5 Classic Examples of an Effective Brand Positioning Strategy
Success in business isn’t always determined by who has the best products or services. Branding plays a larger role than you might expect. From corporate behemoths right down to local small businesses, every company can benefit from…
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What are Google Snippets, and Why do they Matter?
In order to maintain a consistent flow of website traffic from search engines, you have no choice but to keep up with Google’s ever-changing features. This includes not just algorithm updates, but Google snippets as well. (more…)
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How to Improve Customer Engagement with Social Media
Social media is one of the digital world’s primary platforms for brand marketing. For the most part, it’s how new consumers discover and develop relationships with brands. Unfortunately though, far too many brands have the wrong approach.…
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Brand Development Tips for Businesses of all Sizes
Nike wasn’t built in a day. It has become one of the world’s most recognizable companies, because of its distinctive brand development. From the iconic “swoosh” logo to the memorable “Just Do It” tagline, Nike’s brand may…
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SEO and SEM: What they are and How they Influence Each Other
For successful digital marketing, you need a strategy that involves some combination of search engine optimization and search engine marketing. Unfortunately though, many marketers don’t realize that they can be used in conjunction with each other to…
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3 Web Design Ideas any Business can Steal
Your business’ website is a digital representation of your brand—a 24-hour, online storefront that is often the first impression potential customers have of your company. These web design ideas can help make that first impression a positive,…
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Link Building Strategies that can Boost your Search Ranking
By now, you’ve probably implemented just about every recommended SEO tactic under the sun. However, have you heard about backlinks? If not, read along to find out about what they are, what they do and some common…
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