Online Marketing News Blog

June 22, 2018

How to Cook up a Complete Digital Advertising Campaign from Scratch

A digital advertising campaign is made up of many different ingredients. From a dollop of target audience to a splotch of content, each item contributes to your overall brand promotion. Together, they work to help your company…

June 20, 2018

Digital Marketing

Local Online Marketing: A Smart Way to Improve Foot Traffic

If your company is looking to reign supreme over big, national competitors, you better start thinking locally. What we mean to say is that, in order to increase foot traffic at a brick-and-mortar location, you need local…

June 18, 2018

Advertising

5 Aspects of a Successful Paid Search Marketing Campaign

When organic listings on Google and Bing aren’t bringing in enough website traffic, it’s time to turn to paid search marketing. You’re probably familiar with the basic principles of search engine marketing and pay per click (PPC)…

June 15, 2018

Inbound Marketing

How Geofencing Marketing Effects Location-Based Targeting

If you’ve ever received a promotional offer on your phone from a business while you were in their store, you’ve experienced geofencing. Geofencing is one of the few ways that brands can use location-based marketing to interact…

June 13, 2018

Facebook, , , Twitter

Why is Social Media Monitoring Crucial to Digital Marketing?

Creating Facebook, Twitter, LinkedIn and Instagram accounts for your business and posting to them regularly is an awesome start to building a social media presence. However, we’ve seen a fair amount of companies who are otherwise great…

June 11, 2018

Instagram,

Instagram Shopping: What it is and how it works

Instagram’s 800 million subscribers offer a business opportunity few companies can afford to ignore. In fact, 60 percent of Instagram users say they discover new products via the social media network. And, with the recent launch of…

June 8, 2018

Branding, Digital Marketing, General

Why the Vegas Golden Knights Marketing Team is Championship Caliber

So, the Vegas Golden Knights fell to the Washington Capitals in the NHL Finals. However, even though the Stanley Cup won’t be making its way back to Vegas, the fact remains that the Golden Knights marketing team…

June 6, 2018

Web Design

What is the GDPR Law, and how does it affect my Website?

Did you recently receive updated privacy policies from all your favorite websites? Are you curious why companies around the world are suddenly changing their site’s terms and conditions? The reason why is Europe’s new GDPR law, which…

June 4, 2018

Search Engine Optimization

What is a Google SERP, and What Information does it Include?

If you know anything about SEO, you’re probably aware of the importance of ranking high on SERPs (which stands for search engine results pages). However, it’s also essential that you know what can be found on these…

June 1, 2018

Sales,

Is LinkedIn Sales Navigator Worth it?

Modern day sales is all about making valuable connections, and social media is one of the best ways to do that. As social media experts, a few of our clients have asked us whether or not LinkedIn…

How to Cook up a Complete Digital Advertising Campaign from Scratch

5 Aspects of a Successful Paid Search Marketing Campaign

Why the Vegas Golden Knights Marketing Team is Championship Caliber

What is a Google SERP, and What Information does it Include?

Search

Categories

Archives

Long Island Office