Online Marketing News Blog

January 6, 2018

What are Pinterest Ads, and how do they Work?

Pinterest is unlikely to be the first platform that comes to mind when you think about social media marketing. However, it actually has over 150 million active, higly-engaged users. With Pinterest ads, you can put your Pins…

January 5, 2018

Content Marketing, Inbound Marketing

5 Business Benefits of Publishing a Press Release

In the past, press releases required a painstaking writing, approval and publishing process. Plus, businesses needed to have some contacts in the publishing industry in ordered to get theirs printed and circulated. The internet has changed that.…

January 4, 2018

Digital Marketing, Inbound Marketing, Industry, Sales

Digital Marketing 101: How to Manage your Promotional Budget

Did you know that managing and directing your promotional budget is a fundamental part of every company’s digital marketing process? Without proper budget management, you deny yourself and clients of many fundamental tools and opportunities that require…

January 3, 2018

, Twitter

Twitter Promote Mode makes Branding Affordable and Easy

Twitter Promote Mode, an automated, affordable way to reach new followers and larger audiences, was recently made available to American businesses and individuals. You can also use it to view analytics, including likes, followers gained and monthly…

December 27, 2017

Branding, Digital Marketing, Inbound Marketing, Industry, LinkedIn, ,

Why LinkedIn Publishing is Worth your Company’s Time

After you’ve conquered Facebook, Twitter and Instagram, it’s time for you to take on the final frontier of social media marketing, LinkedIn. By now, you’ve undoubtedly heard of this business-oriented social networking site, but how much do…

December 25, 2017

Digital Marketing

The 7 Best Marketing Campaigns of 2017

From social media to video, the best marketing campaigns of 2017 found creative ways to engage consumers and raise brand awareness. Whether they piggybacked on current events or catered to hungry customers, these seven campaigns did not…

December 22, 2017

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The 5 Best Social Media Analytics Tools for Marketers

Without the right social media analytics tools, it’s tough to pinpoint which content formats perform best, which times you should post and how often your followers are engaging with you. We’ve selected five of our favorites to…

December 20, 2017

Advertising, Branding, Content Marketing, Digital Marketing, Instagram, Snapchat,

Generation Z Marketing Tips to Attract Young, Hip Audiences

These days, brands must learn how to adapt to fit the unique needs and interests of younger audiences than their accustomed to. However, by now you’ve undoubtedly heard everything you need to know about millenials, but have…

December 18, 2017

, Twitter

Twitter News for your Business: Multi-Tweet ‘Threads’ Launched

Twitter is launching “Threads,” a new feature that gives its users the option to stitch together tweets to tell a longer story than previously possible, the social media giant announced this week. This most-recent Twitter news follows…

December 15, 2017

Digital Marketing, Inbound Marketing

5 Ways to Leverage Contextual Marketing for your Business

Modern marketing is all about creating an experience. If your target audience doesn’t experience and connect to your marketing materials in a way they truly value and appreciate, they’re not going to respond. Contextual marketing aims to…

5 Business Benefits of Publishing a Press Release

Digital Marketing 101: How to Manage your Promotional Budget

The 7 Best Marketing Campaigns of 2017

5 Ways to Leverage Contextual Marketing for your Business

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