Online Marketing News Blog

July 28, 2017

How to Keep your Website’s Bounce Rate at a Minimum

Any website with a high bounce rate inevitably has a low conversion rate, which also translates to low sales. These tips will keep visitors from leaving your site in search of something better. (more…)

July 26, 2017

Industry,

How to Make a GIF your Business can Post on Social Media

Whether you know what they are called or not, you probably see GIFs every time you log on to social media or surf the web. These short clips, which range from the humorous to the informative, are…

July 24, 2017

Digital Marketing, Industry, Sales

Why Every Sales Manager Should be Familiar with Smarketing

Even though they share common objectives, sales and marketing teams have worked independently from each other for years. However, the industry has recently seen a shift in thinking. Many businesses are merging these two departments in the…

July 21, 2017

Digital Marketing, Industry

A Competitive Analysis Puts your Business a Step Ahead

A competitive analysis helps you identify your competitors, evaluate their strategies and determine their strengths and weaknesses. This easy-to-use formula is an effective way to improve your business’ marketing plans. (more…)

July 19, 2017

Branding, Digital Marketing, Inbound Marketing, Industry, Sales

How Informative Business Podcasts can Benefit your Company

Within the past few years, podcasts have become a universally popular content medium for those interested in a wide variety of categories. They usually come in weekly installments and can be downloaded straight to your laptop or…

July 17, 2017

Instagram, ,

How to Repost on Instagram: a Social Media Etiquette Lesson

Instagram’s easy-to-use, visually-oriented platform has made it the perfect place for brands to interact with their social media followers, beating out Facebook and Twitter in terms of engagement rates. However, if you truly want to captivate your…

July 14, 2017

Branding, Email Marketing, Inbound Marketing, Industry, Lead Generation

How an Email Blast can Elevate your Marketing Plan

Businesses of all sizes, from every industry, primarily rely on email marketing to assist in reaching out to prospects, attracting leads and turning those same leads into customers. However, perfecting this technique of communicating with prospects and…

July 12, 2017

General

How Marketing and Advertising are Different

Although they have different meanings, the terms marketing and advertising are often used interchangeably. As marketing industry professionals, this is troubling to us. It’s hard for agencies and clients to communicate when there’s some confusion as to…

July 10, 2017

Blogging, Industry

A Business Owner’s Guide to Starting a Blog

Contrary to what some may think, today’s business blogs bear little resemblance to the original online diaries published in the late 1990s. Blogging has evolved into a common marketing strategy many companies use to increase brand recognition…

July 7, 2017

Web Design

How to Design a Website: the Process from Start to Finish

Due to the nature of consumer buying behaviors, it’s not easy to design a website these days. It must be informative, mobile-responsive, load fast and properly reflect your brand. Whether you try to do it on your…

How to Keep your Website’s Bounce Rate at a Minimum

Why Every Sales Manager Should be Familiar with Smarketing

A Competitive Analysis Puts your Business a Step Ahead

How Informative Business Podcasts can Benefit your Company

How an Email Blast can Elevate your Marketing Plan

How Marketing and Advertising are Different

A Business Owner’s Guide to Starting a Blog

How to Design a Website: the Process from Start to Finish

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