Online Marketing News Blog

October 19, 2016

5 Tips for How to Create Timeless Business Logo Design

The word’s most recognizable logos are designed to create an impression that lingers in the mind’s eye of a potential customer long after that image has disappeared from view. To achieve this sleight of hand, companies of…

October 17, 2016

Branding, Content Marketing, Digital Marketing, General, Inbound Marketing,

Digital Trends to Keep an Eye Out For in the Coming Months

Technology and business are rapidly evolving every day. Long gone are the days when the internet was considered ‘the future’ and all your business needed was a storefront. As the world of digital marketing progresses, companies have…

October 14, 2016

Advertising, Facebook, ,

Facebook Ads: The Official Policies you Need to Know

Businesses everywhere are recognizing the power of social media marketing. However, many do not know how to properly promote on social networking sites, like Facebook. Before you start mocking up Facebook ads, study these posting rules and…

October 12, 2016

BlogBites, Branding, Content Marketing, General, Inbound Marketing, Search Engine Optimization

Understanding Link Building and Making it Work for Your Business

Links are a great way for digital marketers to increase their company’s online traffic and SEO ranking. It’s no secret that search engines produce the most referral traffic of any other outlet on the internet. That’s why…

October 10, 2016

BlogBites, Digital Marketing, General, Inbound Marketing, Sales

What is ROI, and why is it Important?

There’s no scientific formula that ensures marketing campaigns will have a 100 percent success rate. One of the top pain points of businesses is knowing whether the money they spend on marketing actually generates income. In other…

October 7, 2016

Advertising, Email Marketing, General, Inbound Marketing,

Simple Methods for Improving your Event Marketing Campaign

One of the most effective ways for companies to increase exposure and get there name out there is through hosting events. For any up-and-coming business, throwing an industry-relevant event is so important. Once the event is set,…

October 5, 2016

Advertising, Digital Marketing

5 Inside Tips from Media Buying Professionals

The only way advertisements generate revenue is if people see them. And not only that, the right people have to see them, at the right time. That’s where media buying comes in. This list of tips provides…

October 3, 2016

Advertising, BlogBites, Inbound Marketing, Video Marketing

A Portable Guide to Mobile Advertising

Regardless of its budget size, a mobile advertising campaign is dependent on the persuasive power of its ads. They must be eye-catching, relevant and credible all in the same breath. To fill this tall order, digital marketers…

October 1, 2016

Branding, Digital Marketing, Industry,

How to Promote Business Podcasts

Once a niche media format, podcasts have entered the mainstream. A 2016 Edison Research survey found that one-fifth of all Americans listened to a podcast in the last month. With more and more listeners tuning in every…

September 29, 2016

Digital Marketing, Email Marketing, General, Inbound Marketing, Industry, Lead Generation

How to Increase Conversion Rate & Turn Shoppers into Buyers

One of the biggest challenges for digital marketers is to gain exposure for their brand in order to facilitate sales and drum up business. An even bigger challenge is to actually convert those shoppers into buyers. Here…

5 Tips for How to Create Timeless Business Logo Design

Understanding Link Building and Making it Work for Your Business

What is ROI, and why is it Important?

5 Inside Tips from Media Buying Professionals

A Portable Guide to Mobile Advertising

How to Increase Conversion Rate & Turn Shoppers into Buyers

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