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September 21, 2022
Digital Marketing, How-To

What Makes A Good Website for A Financial Company

It is essential to do some research into what makes a good website. What fundamental elements should be incorporated, who is your audience, and how can you stand out? Then you need to craft it around your…
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text describing elements of CRM over an image of a desk and supplies
September 1, 2022
General, Lead Generation, Sales

Using a Customer Relationship Manager (CRM) in Sales and Marketing

Like most businesses, you probably want to find ways to connect your sales and marketing efforts. You may have heard that using a customer relationship manager (CRM) can help, but you’re not sure how it all works.…
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CRM concept illustration. Idea of business and technology.
August 18, 2022
Digital Marketing, General

There are 3 Types of CRM Software: Which is Right for Your Business?

Customer Relationship Software (CRM) helps a company organize and keep track of its customers and leads. It’s a cloud-based software that allows all of your employees access at all times from anywhere. This accessibility comes in very…
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Customer relationship management concept background.
August 11, 2022
Digital Marketing, General

What is Customer Relationship Management (CRM)?

If you are asking what CRM is, be prepared to be intrigued by its potential. Customer Relationship Management (CRM) is cloud-based software designed to help your company in a few ways. First, a CRM can improve overall…
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July 25, 2022
Content Marketing, Social Media, Social Media Marketing

Best Social Media Platforms for A Business to Launch a Campaign on – For Quickest Results

It can never be touted enough how social media campaigns have become such an integral part of today’s marketing strategies. Over the last few years, social platforms have grown immensely in their share of e-commerce control and…
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July 13, 2022
Content Marketing, Search Engine Optimization

How Using Effective Keyword Marketing to Boost Your Short-Term Campaigns

So, your short-term campaigns just aren’t cutting it. You’ve boosted traffic through paid ads and search engine optimization, but you’re not seeing the conversions you were hoping for. It’s time to take a step back and reassess…
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July 7, 2022
Digital Marketing, How-To

How to Build a Short-Term Marketing Campaign

Marketing campaigns are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. A short-term campaign will run for only a defined period before its deadline.…
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June 15, 2022
Email Marketing

Top Marketing Automation Workflows to Get Better Results

A workflow is a series of steps taken to complete a task, and businesses are full of them. For marketing automation, these workflows deal with the customer journey and the various touchpoints where they experience automated interactions.…
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June 14, 2022
Email Marketing

Email List Marketing Maintenance and Why it’s Important

To boost the success of email marketing, you’ll need to ensure you have an updated and well-maintained email list. In this article, we’ll discuss the basics of email list marketing maintenance and why it matters. (more…)
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June 7, 2022
Advertising, Digital Marketing

How does Marketing Automation Help Day-to-Day Marketing Efforts?

For your brand’s marketing efforts to achieve maximum results, it needs to be efficient and scalable. One of the easiest ways to streamline your marketing efforts is marketing automation. Automating aspects of your marketing is a key…
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