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May 26, 2022
Branding, Social Media, Social Media Marketing

Social Media Style Guide- Why They’re Important

Social media is a powerful marketing tool. It is where people—your potential customers are the most active. It comes as no surprise that companies and brands can effectively leverage the power of social media marketing for increased…
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May 19, 2022
Branding, Social Media, Social Media Marketing

How a Social Media Strategy Helps You Give Your Brand a Voice

A brand voice needs to be clear, authentic, and consistent across all platforms. It might be challenging to nail it down, but you can use social media strategy to refine and develop the voice. (more…)
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May 4, 2022
Responsive Web Design, Search Engine Optimization, Web Design

Web Design and Development Terms Everyone Needs to Know

A user-friendly website will help more users access your webpage. The quality of your business’ web design will determine your online presence. Before you get started, it’s important to have an understanding of web design terms. We’ve…
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April 22, 2022
Advertising, Digital Marketing, Remarketing, Search Engine Optimization, Social Media Marketing

Digital Marketing Terms You Should Know

If you’re new to digital marketing, you may find some of the industry’s jargon to be confusing. Before you get started on a digital marketing campaign, it’s important to have a basic understanding. With hundreds of marketing…
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April 18, 2022
Digital Marketing

The Marketing Budget Terms You Need to Know

Does your business need help to develop a marketing budget? It’s important for your business to create a strategy to attract customers and set goals. This will help establish an idea of how and where your marketing…
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Website Development Process
March 25, 2022
Web Design

Everything You Need to Know About the Website Development Process

Your website’s online presence can be a direct correlation to the success of your business. Therefore, a visually appealing and user-friendly site is needed to stand out from your competition. Once you have completed the design planning…
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Website Content Process
March 23, 2022
Web Design

A Quick Guide to Website Content Creation Process

Creating a website can be a lengthy process that requires careful strategizing to ensure visibility and engagement with potential customers. First impressions matter and your website is likely to be the first resource that introduces visitors to…
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March 22, 2022
Responsive Web Design, Web Design

All You Need to Know About the Website Design Planning Process

Is your company in dire need of a website? Are you looking to overhaul an existing website? No matter where you’re starting, the fact is that for most business owners, building a website can be quite intimidating.…
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March 3, 2022
Advertising, Digital Marketing, Social Media Marketing

Target Marketing for Your Business Strategy

As a business owner, you know the importance of increasing sales and expanding your customer base. The most effective way to do this is by targeting the right audience for your brand. To do this, businesses should…
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Target audience (marketing) concept. Businessman think about target audience and customers.
March 2, 2022
Digital Marketing

Using Target Marketing Segments to your Benefit

Having a general target market is a good start, but if you want your marketing campaigns to be even more successful, you should consider segmenting. Market segmentation is beneficial because it enables you to create groups of customers…
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