How to Get Positive Company Reviews
Before you go ahead and purchase a product or service, you likely do a bit of research first. You don’t want to eat at a restaurant that has one star on Yelp or buy a sweater that…
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What is Mobile Marketing and how does it Work?
Today, mobile marketing should no longer just be an afterthought. In fact, 80 percent of Internet users use smartphones to search the web. If you haven’t integrated mobile into your overall marketing strategy yet, then you are…
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A Step-by-Step Guide to Improving Your Brand Strategy
Business owners, who devote hour after hour to perfecting every detail of their company’s products or services, sometimes shortchange an increasingly important element of success: brand strategy. If your business’ performance has been stagnant, branding might be…
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Tips and Tricks on How to Market a New Business
Learning how to market a new business and setting it up for success can be quite challenging. In order to grow any type of business, prospects need to be frequently exposed to your brand. Before you begin…
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2016 Marketing Trends: What to Expect in the New Year
As we begin the year anew, we’d like to take a fresh look at emerging marketing trends for 2016. With more Americans flocking online every day, digital marketing is now a go-to business resource of the future.…
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What You Need to Know When Using Social Media for Business
Social media for business and social media for personal use are two very different animals. On your own personal social media accounts, there’s no shame in being a bit vain and showcasing your life. However, when using…
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7 Quick Tips for Handling a Negative Online Business Review
Unlike word-of-mouth reviews of the past, an online business review is visible to anyone with an Internet connection. Today, 90 percent of consumers read online reviews before visiting a business, according to a recent study. Since negative…
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Social Media Mistakes Your Business Can Avoid
Social media is a tough marketing tool to master. You can do a million things right, but one mistake can sadly tarnish the shining reputation you’ve built for your brand. Okay, maybe not every little blunder will…
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How to Manage Web Traffic after the Holidays
Just because the holidays are over, doesn’t mean that online shopping has come to a halt. In fact, many companies will see a boost in web traffic because consumers are on the hunt for after-holiday deals and…
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What’s the Deal With Third Party Apps?
Digital marketers know that spending countless hours online each week is no easy task. Between social media and email marketing, it’s easy to get burnt out. Luckily, there are plenty of third party apps out there that…
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