There is more to attracting web visitors than meets the eye. An attention-grabbing slider image may not produce repeat traffic if potential customers don’t believe what they see and read. Very often, intangible factors, like website trust, are greater motivators for consumers. Although it takes time and effort to earn trust, the payoff to your business is considerable.
The Components of Website Trust
1) Professional Web Design
In the age of the Internet, an outdated website is a liability. A site that is slow to load or is not aesthetically pleasing may have a lower conversion rate. Companies today are instead choosing professional web design that increases credibility.
Trustworthy website have many of these qualities:
- Easy navigation
2) Up-to-Date Information
Users expect to find the most relevant, up-to-date information when they land on a website. One piece of wrong information may cost you a customer. To achieve optimal results, your site must be the relevant source of information.
- Update staff bios and pictures as necessary
- Double-check for typos, broken links or bad grammar
- Update your street address, phone number when needed
3) Helpful Content
A smart strategy for building relationships with potential customers is providing informative, educational content on your website. Detailing the benefits of your products and services online allows customers to evaluate if your products or services are the right fit for them.
4) Prominently Display Company Attributes
Web searchers often stop at many different sites when researching a purchase. They expect all the information they need to be right at their fingertips. Therefore, prominently displaying a persuasive item, like a testimonial or accreditation, allows visitors to quickly assess your business’ credibility.
Include trust logos, such as:
- Industry certifications
- Awards and recognitions
5) The Benefits of the Human Factor
The websites of today’s most valuable brands are more than just text and images. From team photos to an engaging “About Us” page, they show potential customers a human side. Through identification with actual people and their stories, customers are able to relate to your company on a more personal level.
Ultimately, the respect your business gains from building website trust translates into more tangible results, like increased visits, leads and customers.