Email marketing goes a lot further than just sending out a few blasts every once in a while. In fact, there’s a great deal of analysis and tinkering that goes into any successful email. However, you won’t get anywhere without first examining the appropriate facts and figures behind your campaigns. So, here are some of the top email marketing statistics to always be aware of.
Essential Email Marketing Statistics to Keep in Mind
1. Unsubscribe Rates
When you’re sending out emails, the absolute last thing you want is for people to unsubscribe. Therefore, unsubscribe rates are usually solid email marketing statistics to keep an eye on. That’s because, if people are openly rejecting your content, you should probably get to the bottom of it.
Most of the time, these people are overwhelmed by the sheer amount of emails they’re receiving. To prevent spamming users, ask users to clarify how often they want emails during their initial sign-up. Whether it’s daily, weekly or monthly, it’s a good idea to set expectations and let subscribers know what they’re in for.
2. Open Rates
Another one of the most important statistics are your open rates. They pretty much tell you whether or not people are actually looking at your emails. Of course, high open rates are ideal, but low rates can also help you find and improve your flaws.
Sometimes, simple actions like personalization or creating urgency in the subject lines are enough to improve your rates. However, you will never know to fix anything unless you first take a deep dive into your email marketing statistics.
3. Click-through Rates
After getting users to open your message, the next step is to initiate them to click through to your site. This email marketing statistic is called the click-through rate.
In order to have an optimal click-through rate, you have to present your users with valuable, interesting content. If there’s no way for them to benefit from clicking-through, they probably won’t. Therefore, always check this marketing metric to ensure your emails are working according to plan.
4. Bounce Rates
The last email marketing statistic on our list is the bounce rate. This figure tells marketers what percentage of their subscriber list didn’t receive a message. In other words, it refers to how many users that didn’t receive the information that you wanted them to see.
From invalid addresses and full inboxes to auto-replies and blocked emails, a high bounce rate can tell you several things. It’s just on you to determine what the root cause is and fix it. Once all is well, every user will see your content as intended.
Email marketing statistics like these are needed to take your entire campaign to a whole new level of success!