The COVID-19 pandemic turned much of the business world on its head, influencing everything from consumer behavior to social media activity. These abrupt changes have left companies across Long Island scrambling to play catch up. To help your organization adapt to the current climate, we breakdown what’s going on right now in the social space and beyond.
Social Media Activity Spikes During Lockdown
One of the biggest takeaways of the last few months is that the use of social media continues to trend upwards.
In fact, one survey found that 63 percent of consumers reported an increase in their social media activity during the high point of the COVID-19 outbreak in New York when much of those in the region worked from home.
The Changing Times Influence Buying Behavior
Naturally, those local consumers weren’t just updating statuses on Facebook or creating TikToks. They were searching the internet for products and services to purchase.
This change in consumer behavior was a big opportunity for those companies with a strong digital presence and a large liability to those late to the game. For example, a company who was already using a combination of social media posting and blogging had a much better chance of fueling its sales funnel during the lockdown.
Adapting your Digital Marketing to the Moment
Social media is more than a communication channel. It is also one of the best digital lead generation tools out there.
Posts on high-traffic platforms, like Facebook and Twitter, can be used to attract potential customers to your website, who can then take actions, like filling out a form. This inbound marketing process proved especially vital to business success when digitally forward companies were able to attract new leads online even when their doors were closed.
Social Media Works All the Time
With all the changes in social media activity in the last few months, a social media presence for your organization is more necessary today than ever before. No company can afford to ignore the nearly 80% of Americans who use some form of social media.
Whether you’re in the insurance industry or the finance world, social media is a proven tool that will help your company attract the type of prospects and leads who are more likely to purchase your products or services.
Learn More About Social Media Marketing
From Facebook videos to Twitter polls, there’s no end to the possibilities for business promotion on social media. If you would like to find out more about social media marketing options, contact Fat Guy Media today.